Find the right next move for your digital commerce

Digital commerce doesn’t stand still and neither do the challenges around it. Maybe you're fighting with rigid, outdated systems where every small change feels like a massive project. Or your digital channels are live but underdelivering, failing to give your customers the experience they expect. Perhaps, you're facing a different problem altogether: your business has been growing so fast that the complexity is hard to manage.

Wherever you're at, there is no universal roadmap for progress in B2B commerce. Progress depends on where you're at today. This hub helps you explore practical guidance, real-world examples, and strategic insights tailored to the reality you're facing today.

Jump to the area that reflects your situation and start moving forward with clarity.

Reality 1:

Progress is harder than it should be.

Modernize your foundation

Reality 2:

Digital commerce works, but underdelivers.

Elevate your experience

Reality 3:

Growth adds complexity, outpacing current capabilities.

Accelerate with AI

Not sure where to begin?

Start with the digital maturity playbook

If you’re looking to assess your current reality and build consensus on where the real problem is, this playbook is a practical tool to help you diagnose your starting point and lead a more focused conversation about your next steps.

Use it to:

Pinpoint the true source of friction in your operations
Inform the discussion with your team: Is this a foundation, experience, or complexity problem?
Get a checklist of practical next moves for your specific situation.
Decide when to optimize vs. when you need to make the case for bigger change.

Download your practical B2B commerce handbook

When progress feels heavier than it should

Modernize your foundation

Does it feel like you're righting your own system? If small changes to your e-commerce setup require disproportionate effort, integrations are fragile, and manual workflows are still part of your day-to-day, your technical foundation is holding you back. The priority is restoring flexibility and creating a foundation that supports growth without constant workarounds.

Explore resources that help you:

Ask the right questions before you choose a new platform.
Test your most critical business needs with an MVP without committing to a massive project.
Demonstrate clear ROI for your business case that your CFO will actually approve.
Decide if you really need to replatform, and how to do it without deraling the business.

When your commerce foundation slows you down: 6 smart moves that actually work!

6 practical steps to cut friction and accelerate momentum.

Learn more

Replatforming in B2B commerce

Learn how replatforming can solve your B2B e-commerce challenges

Dive in

The e-commerce MVP - Replatforming made easy

Benefit from an agile approach to e-commerce development!

Check the whitepaper

Is a future-proof B2B e-commerce platform worth the investment?

Convince B2B decision-makers with a waterproof business case including ROI analysis!

How to create requirements for a B2B e-commerce website

To kickstart your digital journey - here is your step-by-step guide.

Start now

Transforming the foodservice industry with digital at scale

Musgrave MarketPlace scaled to 83% digital revenue in under two years.

When digital commerce works, but underdelivers

Elevate your experience

Your e-commerce site is live, but are your customers actually using it? If customers still call their sales rep because they can't find their pricing, if your team spends days manually confirming orders, of if the online experience feels so impersonal it's ignored, you're leaving revenue on the table. This is the reality when your digital channel is just an option, not the preferred channel. The opportunity is to make your online experience so good, it becomes your most effective sales engine.

Explore resources that help you:

Go beyond a first-name greeting to show customers the exact products and pricing they care about.
Design a customer portal that lets buyers manage their own orders, freeing up your service team.
Optimize the infinite B2B buying journey and turn one-time buyers into lifelong customers with a seamless post-purchase experience.
See how other manufacturers and wholesalers/distributors got the majority of their revenue to come through digital.

From functionality to relevance: 5 smart moves to elevate your B2B commerce experience

Proven strategies to optimize B2B commerce and improve customer focus.

Get more info

The infinite B2B buying journey

Our key to unlocking sustainable growth

Read our guide

Personalization in B2B e-commerce

Discover how to create personalized, AI-driven B2B buying experiences.

Discover all details

The value of a digital customer portal from a business perspective

Discover how to boost sales and brand loyalty!

Learn more

Powering B2B e-commerce growth across Europe

RAJA delivers one unified platform built for complexity and scalable e-commerce success.

See the story

Enhancing customer experience through digital innovation

Röhm streamlines B2B procurement and boosts efficiency with a digital customer portal.

Find out more

When growth adds complexity, outpacing current capabilities

Accelerate with AI

Has your business grown so fast that it's hard to keep up? If your product catalog it too large to manage, personalization becomes harder to scale across accounts and markets, or your teams are drowning in manual analysis just to forecast demand, you've hit the limits of what spreadsheets and people can do. In this reality, incremental optimization is no longer enough. The opportunity is to embed intelligence into your e-commerce operations to automate decisions and turn that overwhelming complexity into your biggest competitive advantage.

Explore resources that help you:

Find the one place where AI can deliver the biggest financial impact for your business, right now.
Understand what AI copilots and autonomous agents actually do for your pricing, sales, and service teams.
Use AI to finally deliver true 1-to-1 personalization, no matter how many customers you have.
Learn from companies that are using AI to automate their manual e-commerce tasks.

The B2B commerce reality check - Where to place your AI bets and where not to

With IDC's Heather Hershey, Research Director for AI-Enabled Digital Commerce

Watch the webinar

Agentic commerce

Our whitepaper connects strategy, architecture, and real-world use cases into one practical roadmap.

Access the whitepaper

B2B e-commerce trends 2026: The AI rubber meets the operational road

Learn how to turn AI hype into measurable ROI!

Explore the trends report

Beyond AI hype: Where intelligence creates measurable impact in B2B commerce

Learn how AI can streamline processes, improve accuracy, and support smarter operations.

See the blog article

IGO Promo’s Road to 2030: From E-Commerce to an AI Growth Platform

How a hands-on AI strategy is helping IGO Promo scale smarter — without losing the human touch

Watch the webinar

3 reasons why you should use AI for B2B personalization

How can you use AI in B2B personalization? Your business will pop off at many points.

Check out now

Still unsure about your next move?

If you want to reflect on your specific challenges and options, a focused conversation can help clarify priorities and next steps.

Schedule a personal assessment

Sasoen Petrosian

B2B commerce expert E-Mail