Expert talk: What lies ahead of us in B2B e-commerce?

An unparalleled view into the world of B2B e-commerce and buying behavior with Bunzl Continental and Wunderman Thompson Commerce & Technology.


Buyer journeys get more complicated in B2B e-commerce

Are you struggling to keep up with the complexities of B2B e-commerce? You're not alone. As the global market becomes increasingly digital, B2B buyers find their purchasing journeys more complicated than ever. Don't let your business fall behind - attend our upcoming webinar to learn about the friction points in B2B buying behavior and how to address them.

Lessons learned from the largest value-added distributor on B2B e-commerce

Plus, hear from Bunzl - the largest value-added distributor in the world - on their critical findings and experiences in B2B e-commerce. Don't miss this opportunity to gain a competitive edge in your industry.

After attending this webinar, you will know the following:
  1. Understanding actual needs of Online B2B Buyers
  2. Friction Points in B2B Buying Behavior
  3. Creating Customer Loyalty with Data and CX
  4. Leading Omnichannel Strategies for B2B
  5. Purpose and Sustainability in B2B Sales

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Meet the expert speakers

Our expert speakers will provide invaluable insights into improving your sales process and customer experience, supported by the B2B Future Shopper Report 2023, published by Wunderman Thompson Commerce & Technology.

Bunzl Continental Europe
Stephan Rieff
IT Manager eCommerce LinkedIn
Wunderman Thompson Commerce & Technology
Carine Thomas
Senior Business Consultant eCommerce and thought leader Sustainability LinkedIn
Wunderman Thompson Commerce & Technology
Hugh Fletcher
Global Marketing Director and Thought Leadership Lead LinkedIn
Wunderman Thompson Commerce & Technology
Naji el-Arifi
Head of Innovation LinkedIn
Intershop Communications AG
Gerrit Enthoven
EVP Marketing, Sales & Channel LinkedIn