Expert talk: What lies ahead of us in B2B e-commerce?

Buyer journeys get more complicated in B2B e-commerce

Are you struggling to keep up with the complexities of B2B e-commerce? You're not alone. As the global market becomes increasingly digital, B2B buyers find their purchasing journeys more complicated than ever. Don't let your business fall behind - attend our upcoming webinar to learn about the friction points in B2B buying behavior and how to address them.

Lessons learned from the largest value-added distributor on B2B e-commerce

Plus, hear from Bunzl - the largest value-added distributor in the world - on their critical findings and experiences in B2B e-commerce. Don't miss this opportunity to gain a competitive edge in your industry.

After attending this webinar, you will know the following:

1. Understanding actual needs of Online B2B Buyers
2. Friction Points in B2B Buying Behavior
3. Creating Customer Loyalty with Data and CX
4. Leading Omnichannel Strategies for B2B
5. Purpose and Sustainability in B2B Sales

Meet the expert speakers

Our expert speakers will provide invaluable insights into improving your sales process and customer experience, supported by the B2B Future Shopper Report 2023, published by Wunderman Thompson Commerce & Technology.