RAJA: Secrets of success with advanced B2B e-commerce omnichannel business

How a leading European wholesaler utilizes one robust, scalable digital platform with advanced B2B features to enhance the customer experience.

Date: Tuesday, June 18, 2024
Time: 11:00 – 12:00 AM CET
Language: English

Raja: Secrects of success with advanced B2B e-commerce omnichannel business

Explore B2B e-commerce excellence with RAJA

From a modest beginning to dominating the European market, understand how RAJA’s data-driven and customer-centric strategies escalated their revenues to over €1 billion and expanded their influence across 19 countries and 26 subsidiaries. Uncover the impact of a robust advanced B2B e-commerce platform and how AI technologies will drive B2B operations.

The role of AI in transforming B2B
e-commerce

Learn how RAJA utilized one robust, scalable digital platform with advanced B2B features and AI technologies to enhance the customer experience for more than 2 million customers and significantly boost operational efficiency. Explore how these innovations have transformed the B2B buying experience, providing a seamless, personalized customer journey.

Find out how this industry leader navigates the challenges of central efficiency while maintaining local flexibility. Dive into this exclusive unique webinar where RAJA unveils the innovative e-commerce strategies that fueled their success.

Register now

Main takeaways

Customer-centric design: Experience first-hand how RAJA's digital self-services and personalized portals have revolutionized the B2B buying process.
Balancing technology: Learn strategies to integrate complex IT architectures effectively with your B2B needs.
Scalability and flexibility: Understand how RAJA ensures scalability and maintains flexibility across markets.
Future-proof strategies: Prepare for future challenges and trends in ecommerce from 2024 to 2027, ensuring your business stays ahead.
Leveraging AI: Gain valuable insights into how AI has provided groundbreaking functionalities to streamline business processes.
The DIGITAL CORE CONCEPT: setting the Artificial Intelligence on the Raja Digital Foundation

Speakers

RAJA Group

Antoine Laffond

Head of Digital & e-Commerce

Intershop

Toufik Boudellal

Country Manager France

Intershop

Tobias Giese

EVP Customer Success

RAJA Group – Antoine Laffond – Head of Digital & e-Commerce
Antoine is spearheading digital transformation at RAJA, focusing on enhancing customer experiences and implementing innovative commerce solutions. His expertise in AI and microservices is transforming B2B digital commerce.

Intershop - Toufik Boudellal - Country Manager France
With over 20 years in digital commerce transformation, Toufik is an expert in optimizing online business strategies for the wholesale and manufacturing sectors.

Intershop – Tobias Giese – EVP Customer Success
With over 20 years of experience at Intershop, Tobias is dedicated to bringing the next step of commerce to Intershop’s customers!

Explore the RAJA Group: Europe’s leading wholesaler

RAJA Group is the largest distributor of packaging, warehouse equipment, and office supplies in Europe. Headquartered in France, the group encompasses 26 companies and 10 brands across 19 countries. Serving over 2 million customers, RAJA Group generates an impressive €1.7 billion in annual sales. With a workforce of 4,500 employees, the company operates 15 distribution centers and manages an extensive inventory of 250,000 products, all readily available from multiple logistic hubs. RAJA’s approach to digital transformation in the wholesale sector has set new benchmarks in customer satisfaction and operational success.