The Challenges and Potentials of Aftermarket E-Commerce

Free whitepaper on successfully selling spare parts and accessories online
 
teaser_wp_aftermarket

Businesses need to make it easier for customers and supply chain partners to find, select, buy and install the right spare parts – not only in the automotive sector. Buyers must have access to correct, complete, and high-quality information of the products and matching spare parts through easily accessible channels such as e-catalogs, digital customer portals, and e-commerce sites.

How can the aftermarket be digitalized?

When purchasing a spare part for service or repair, customers need to be provided with accurate aftermarket information. This whitepaper discusses the importance of a tight integration of an aftermarket PIM and a digital customer portal with personalization strategies.

Questions answered in this whitepaper:

  • How is the aftermarket changing?
  • What is the aftermarket information challenge?
  • How to provide good and relevant data?
  • What will delight your aftermarket customers and enable growth?

Download whitepaper now!

Gerrit_Enthoven
Intershop
Gerrit Enthoven
Director Sales LinkedIn
"A survey by Copperberg found out that in 2020, already 66% of manufacturers offered instant selling of spare parts, wears and more within their aftermarket segments. For those who have not yet tapped this source of revenue: This whitepaper will tell you how to succeed!"


Gerrit also shared his expertise on the Intershop Blog.

Do you want more insights?
Happy reading!

wp_aftermarket_p07_EN
wp_aftermarket_p02_EN