The challenges and potentials of aftermarket e-commerce

When purchasing a spare part online for service or repair, your customers need to be provided with accurate digital aftermarket information. This whitepaper discusses the importance of a tight integration of an aftermarket PIM and a digital customer portal with personalization strategies.

Your key takeaways:

• How is the aftermarket changing?
• How to digitalize the aftermarket sector? 
• What are the challenges in aftermarket e-commerce?
• How to provide good and relevant data?
• What aftermarket services will delight your customers and enable growth?