Pivotal Trends in B2B Ecommerce


77% of B2B customers in the U.S. are willing to spend $50,000 or more in a single online transaction, which shows that the "next normal" in B2B sales has long since arrived. This report analyzes the new digital standard in B2B sales, covering many of the most critical topics today like self-service e-commerce and user experience.

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Why read this report?

The last 12 months have been one big mood swing for manufacturers and distributors. Companies see digital commerce as their most active and fastest growing sales channel, with B2B buyers spending more money online than ever before. To help you better understand what this change means for your business and how to best prepare for changing customer expectations, we summarize the emerging trends that will impact the B2B market.


Who should read this report?

  • C-Suite
  • Sales Leaders, E-commerce & Marketing Executives
  • Customer-facing Teams and Service Staff

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Do you want more insights? Happy reading!