For the next years, the digital customer experience will make or break customer satisfaction and retention.
B2B buyers have higher expectations regarding their customer journey than several years ago. Autonomy, easy-to-use accounts, transparent shipping processes, extensive product information and personalized discounts are no news on mobile-friendly B2C websites.
In B2B, the standards are much lower. This is your chance to set yourself apart from your competition! Those players who ramp-up a commerce project quickly now will win more customers, and boost their sales with personalized up- and cross-sell potentials - but we know that such a B2B commerce project can be daunting.