The e-commerce MVP

Intershop's MVP (minimum viable product) approach enables you to quickly implement a fully functional e-commerce platform and further develop and adapt it to customer needs and market requirements during operation. This allows you to expand internationally at any time, remain successful in the long term, and keep the competition at bay.

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MVP in E-Commerce

Your new B2B online store could be live in 100 days!

When market conditions, technological developments, and customer preferences in e-commerce change frequently and rapidly, companies must be able to adapt quickly to new requirements. This is where agile management methods and development strategies come into play!

This whitepaper will introduce you to the MVP approach in e-commerce and highlights the many benefits of a customer-centric, step-by-step approach to product development.


  • How to build an MVP?
  • How much does an MVP cost and how is it created?
  • How can Intershop support you in developing your MVP?
  • Why and how have leading B2B companies such as SPINNER, Dynapac and Teka implemented a fully functional e-commerce platform from Intershop in a very short time?

It’s about time to make replatforming easy! Download your guide to a minimum viable now and start reaping the rewards of agile e-commerce development.

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Why should you build an MVP?

  • Risk minimization: A minimum viable product contributes to overall risk minimization by allowing you to test your concept and gather feedback early in the development process. 
  • Cost-efficiency: MVP development is cost-effective, making it a budget-friendly choice for businesses aiming to save resources.
  • Speed: Creating an MVP is a fast and straightforward process, enabling you to bring your platform to market quickly.
  • Customer focus: By launching a minimum viable product, you gain early insights into customer requirements, allowing you to tailor your e-commerce platform to their needs right from the start.
  • Agility: Minimum viable products enable you to react quickly to changing requirements, whether they arise within your company, from customer feedback, or due to market shifts.
Nils Breitmann
Principal Enterprise Architect at Intershop Communications AG

What is an e-commerce MVP?

“The minimum viable product (MVP) approach is a strategy to equip a product with only the most necessary functions as quickly as possible using the least amount of effort in order to bring it to market in the shortest possible time. Once this first minimally equipped product version has been implemented and brought to market, experience and feedback from customers can be collected to check whether it has proven successful. Based on this information, the product is then continuously expanded and improved.”