---
title: Il modello Marketplace come evoluzione del B2B commerce
description: Il modello marketplace futuro motore dell’ecommerce B2B?
image: https://info.intershop.com/hubfs/Landingpages2021/1_featured-image/featured_C1_IT.png
---
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# Il modello Marketplace come evoluzione del B2B commerce
| In collaborazione con: |
| --- |
| [](https://www.intershop.com/en/solution/mirakl-b2c-marketplace-platform) |
## I Marketplace stanno ridefinendo il mondo dell’ eCommerce?
I grandi player B2C come Amazon (con Amazon Business) e eBay (con eBay Business Supply) stanno crescendo sempre più velocemente nel mercato B2B. Amazon Business è cresciuto in 2 anni da 1B$ a 10B$. Anche i marketplace B2B specializzati come Mercateo, Europages e Alibaba.com stanno giocando un ruolo sempre più attivo.
#### Quali vantaggi offre il modello marketplace al mio ecommerce?
Per chi adotta questo modello i vantaggi sono molteplici: permette di essere piú rilevante per i propri clienti, offrendo una gamma di prodotti/servizi completa e affine a quanto si aspettano. Al contempo ottimizza i margini non impattando sui costi di vendita ed eliminando il rischio di invenduto e di logistica.
In questo webinar, Intershop discute con Mirakl su cosa comporta adottare il modello di Marketplace nella propria organizzazione. Approfondendo aspetti come le tendenze, le insidie, e offrendo consigli pratici. Curioso? Iscriviti e prepara le tue domande per la sessione di domande e risposte!
### Compila il form e guarda subito il video:
### Vuoi parlare con lo speaker?
Da più di vent’anni architetto di soluzioni e-commerce omnicanale, in Italia e Scandinavia. Da sempre intermediario fra le più moderne tecnologie e i bisogni del reparto vendite e supporto. Molto pragmatico e orientato su soluzioni pratiche, ha cura del successo delle strategie digitali dei clienti di Intershop.
[](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/4791871/f578d95a-523e-451d-a3a8-8d7bb359874d)
Intershop
###### Mauro Boffardi
Customer Success Manager [LinkedIn](https://www.linkedin.com/in/mauroboffardi)
## Ospite
Durante la sua carriera Leandro ha ricoperto diversi ruoli strategici nel sales & business development per organizzazioni leader nel settore della tecnologia con focus su piattaforme online e marketplaces. In particolare, prima di entrare a far parte di Mirakl ha aiutato Uber a creare partnership commerciali strategiche nel sud Europa, ha contribuito all'espansione di Flixbus in Italia e lanciato/scalato Vaniday, un online marketplace per il mondo beauty supportato da Rocket Internet.
Mirakl
###### Leandro Ligetta
Enterprise Sales Manager [LinkedIn](https://it.linkedin.com/in/leandroligetta)
## Successi del modello B2B Marketplace
Cogliendo tempestivamete l’opportunità, grandi player B2B come Würth (con Wucato) hanno già il loro marketplace. L'anno scorso si sono attivati molti importanti attori come ABB, Airbus Helicopters, Maykers e Thales. Nel 2020 sui marketplace basati su Mirakl si è speso un totale di 3,1 miliardi di dollari, con una crescita del 110% rispetto all'anno precedente.
## Un Marketplace B2B
- Semplifica la collaborazione con i fornitori
- Offre i prodotti di “long tail”
- Aumenta la quota di mercato ed il mercato potenziale
- Aumenta i margini
- Assicura la tua futura posizione di mercato
#### Letture consigliate
[Blog Informazioni Prodotto: la chiave per aumentare le vendite nell’After Sales. Watch now](https://info.intershop.com/it/commerce-talks-informazioni-prodotto-la-chiave-per-aumentare-le-vendite-nellafter-sales?hsLang=it) [Blog Can marketplaces take your business to the next level? Read more](https://blog.intershop.com/en/can-marketplaces-take-your-business-to-the-next-level?hsLang=it) [Blog Boost your online sales by putting your B2B customers first Read more](https://info.intershop.com/boost-your-online-sales-in_b2b?hsLang=it)
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