Thank you  - Intershop Inpulse 2022

9:30

Registration

10:00 - 10:10

Welcome @Intershop Inpulse

Isabell Zeitz, Director Corporate Marketing, Intershop
Tobias Giese, Executive VP Customer Success, Intershop

10:10

Online Business Boosters

A board room update and a deep dive into Intershop’s vision on future-proof commerce to boost your business goals.

Markus Klahn, CEO, Intershop

10:40

Inpulse Innovation Marketplace

Meet the innovators at the Intershop marketplace and learn how their applications and services can help to boost your business.

Tobias Giese, Executive VP Customer Success, Intershop

11:00

Artificial Intelligence (AI): The Good, the Bad and the Ugly

Understanding the hindsight, insight and foresight of AI technologies as no one else, Mieke will demystify the hype around AI and focus in a pragmatic way on the real value it can bring to your customers and business.

Mieke De Ketelaere, Adjunct Professor at Vlerick Business School | AI Expert | Author

12:00

Lunch & Networking

13:30

Break-out sessions

Now it’s your turn: 3 tracks, 4 presentations each. Mix & match customer use cases
and Intershop innovation sessions to boost your knowledge!

Highlight speaker companies: TÜV SÜD, Huisman, Groupe Paredes, Isero, Rijk Zwaan & many more.

Let’s Debunk the Myths of “Easy Internationalization"; About Countries, Processes, Content & People 

Digitalizing international sales and sales processes offers great growth potential. However, building an international e-commerce platform is a long and rocky road. Learn how TÜV SÜD tackled challenges like ongoing operations in their journey.

Speaker: Wibke Reidenbach-Meiler, Business Process Owner International, TÜV SÜD Akademie GmbH 
Host: Tobias Hartmann, Technical Director, digital commerce experts GmbH

How to Use Your Own Data and Algorithms to Level Up Your Online Recommendations

As part of their omnichannel strategy, Isero strives to give their online customer the same experience as when they are buying products in one of their 68 branches. They found a solution by blending traditional product knowledge with data and algorithms! Learn how Isero is making a digital version of their best salesman!

Speaker: Leonie Jansen, Online Marketeer, Isero
Host: Marco Flapper, Director Consultancy, Wunderman Thompson Commerce

The Role Digitalisation Plays in Transforming to a Servitisation-Based Business Model

To remain the worldwide market leader Huisman is today, adapting to rapidly changing market needs is a prerequisite. Huisman Services wants to be able to transform to a servitisation-based business model. A journey bringing both challenges as well as previously unknown opportunities. It requires a long-term vision, a transformation in company culture without losing its strengths, and most importantly: co-creation with your customers every step of the way.

Speaker: Martijn Reissenweber, Global Director Services, Huisman Equipment
Host: Roel van Alebeek, Intershop E-commerce Architect, Fenego

Paredes, Masters of Customer Satisfaction Through Successful Transition to Online Sales

Paredes wanted to increase customer satisfaction and loyalty. However, they soon succeeded even more: their online sales went through the roof by a dynamic conversion to its online channel, and they radically increased internal efficiencies at the same time!

Speaker: Émilie Caplat, Chief Digital Officer, Groupe Paredes S.A.
Host: Philippe Audibert, CTO, DataSolution

How to Roll Out Ecommerce Globally in a Complex B2B Environment

Discover how Rijk Zwaan created a successful international rollout of the newest digital commerce platform across multiple continents, making the life of their customers easy. Smart digital commerce by Valtech and Intershop in a complex B2B agriculture environment.

Speaker: Gertjan Kleinhout, Group Manager Client Support & Digital Commerce, Rijk Zwaan
Host: Herbert Pesch, Commercial Director, Valtech (previously Evident)

Making a Multi-Channel Dinosaur (omnichannel) Successful and  Future-Proof…

Even in times of progressive digitalization, direct customer contact remains the DNA of the company. So, how does WÜRTH digitalize their commerce processes and become so successful? Do you want to know their secret? They give their customers time! How? Just watch and learn!

Speaker: Gerco van Leeuwen, e-business specialist , Würth Group
Host: Gerrit Enthoven, Sales Director EMEA, Intershop

Omnichannel? Multi-Channel? Cross-Channel? How to Support the Right Channel?

Mister Spex is a pioneer in linking online and offline and as a result, became the largest omnichannel retailer in the optician industry. How did they solve the challenge of connecting and integrating all touchpoints to create the perfect customer journey in an international context? What features did they develop and what is their impact?

Speaker: Dirk Preising, Head of Technology, Mister Spex

The Ultimate Online Customer Experience!

Nothing is more annoying than your customer experiencing a lack of personal, relevant information or attention. Not grasping their problem or understanding their need is a clear no-go. But how do you create an excellent customer experience? By making a difference in the moments of truth. This increases customer loyalty and satisfaction and leads to better word of mouth, positive reviews and recommendations. And you want that! Examples of customer cases of Wildkamp and Kruitbosch serve as practical examples. You will learn everything you need about what you can do to create an excellent customer experience.

Speaker: Marlies Wilms Floet, Lead Conversion Rate Optimization, UX Research and Customer Insights, De Nieuwe Zaak
Host: Gerrit Enthoven, Sales Director EMEA, Intershop

Boost Your Conversion Rate with Intershop’s AI-Powered Search and Recommendation Engine

Stop the guessing game and create data-driven personalized user experiences with AI-powered algorithms. Wowing your customers and boosting your business has never been easier!

Speaker: Chi Shing Chang, CEO, SPARQUE.AI

What’s New at Intershop to Compose Your Future-Proof Digital Commerce Experience?

Learn about the latest developments and plans for our Customer Engagement Center, Progressive Web App, Intershop Admin Portal, AI/BI Data Hub, Integration Hub, and more.

Speaker: Nils Breitmann, Principal Enterprise Architect, Intershop & Mario Vesper, Director Product Management, Intershop

The Digital Market Needs Analysis - Of What Customers Really Want...

What if digitization, big data and AI come together to enable digital market research at the push of a button? Join this session to find the answer to the question: "How will the needs of my target group develop over the next 12 to 24 months?"

Speaker: Marc Fischer, CEO, NAWIDA GmbH

Upgrade to Intershop N, in 3 Easy Steps

Everything you want to know about why you should upgrade to Intershop N and how it is done. Get insights on experiences and learnings based on the first customer cases.

Speaker: Jakob Linhardt, Practice Manager, Intershop

16:00

Boom! Boom! Boom!

16:45

Wrap-up & Closing 

18:30

Boat Tour - Explore Amsterdam

20:00

Dinner and Social Night at the Harbour Club