---
title: Intershop Inpulse 2022
description: Register today to discover this digital wind and feel how it can boost your business – at the Intershop Inpulse 2022 on Thursday, June 23rd.
image: https://info.intershop.com/hubfs/Landingpages/1_featured-image/Inpulse22_featured_1149x600.jpg
---
[](https://www.intershop.com/en/)
- [Why Intershop?](https://www.intershop.com/en/why-intershop)
- [Platform](https://www.intershop.com/en/e-commerce-platform)
- 
The Commerce Platform
Start your perfect B2B buyer journey
fast - all features are ready to use.
[Tell me more!](https://www.intershop.com/en/e-commerce-platform)
Platforminformation
- [Commerce Management](https://www.intershop.com/en/intershop-commerce-management)
- [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations)
- [Integration Hub](https://www.intershop.com/en/integration-hub)
- [Experience Management](https://www.intershop.com/en/intershop-experience-management)
- [Product Information Management](https://www.intershop.com/en/intershop-product-information-management)
- [Order Management](https://www.intershop.com/en/intershop-order-management)
- [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center)
- [Business Intelligence](https://www.intershop.com/en/business-intelligence)
Technology
- [Headless](https://www.intershop.com/en/headless-commerce)
- [Progressive Web App](https://www.intershop.com/en/progressive-web-app)
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- [Implementation](https://www.intershop.com/en/full-service-commerce)
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[Fall Release 2025](https://www.intershop.com/en/e-commerce-platform/fall-release-2025)
- [Solutions](https://www.intershop.com/en/e-commerce-solutions)
- 
E-Commerce Solutions
Increase your customer satisfaction
with the perfect onlineshop experience.
[Find your solution!](https://www.intershop.com/en/e-commerce-solutions)
Your business
- [B2B](https://www.intershop.com/en/b2b-ecommerce)
- [B2C](https://www.intershop.com/en/b2c-ecommerce)
- [B2X](https://www.intershop.com/en/b2x-ecommerce)
- [Manufacturing](https://www.intershop.com/en/e-commerce-for-manufacturing)
- [Wholesale](https://www.intershop.com/en/e-commerce-wholesale)
- [Retail](https://www.intershop.com/en/retail)
Your Needs
- [Global E-Commerce](https://www.intershop.com/en/global-e-commerce)
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- [After-Sales](https://www.intershop.com/en/after-sales)
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Your IT Landscape
- [Dynamics 365](https://www.intershop.com/en/dynamics-365)
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- [Insights](https://www.intershop.com/en/insights)
- 
Resource Center
The secrets of successful B2B commerce
are revealed here.
[Get inspired!](https://www.intershop.com/en/resource-center)
Resources
- [Case Studies](https://www.intershop.com/en/case-studies)
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- [Commerce](https://blog.intershop.com/en/tag/commerce?hsLang=en)
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- [More](https://www.intershop.com/en/company-profile)
- 
Company Profile
We are Intershop. We're built to boost
your business.
[Read more!](https://www.intershop.com/en/company-profile)
Intershop Team
- [Our Customers](https://www.intershop.com/en/customers)
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# Thank you - Intershop Inpulse 2022
More than 200 delegates from the Intershop community came together to passionately share their challenges, experiences and expertise with the Intershop Commerce Platform and its use, but also to exchange ideas and boost projects – for the day's motto **“Let’s boost business!”**
### Inpulse Speakers & Experts
[](https://www.linkedin.com/in/wibkereidenbach-meiler/)
###### [](https://www.tuvsud.com/en)
###### Wibke Reidenbach-Meiler
Business Process Owner International
[](https://www.linkedin.com/in/nils-breitmann/)
###### [](https://www.intershop.com/en/)
###### Nils Breitmann
Principal Enterprise Architect
[](https://www.linkedin.com/in/%C3%A9milie-caplat-91aa51/)
###### [](https://www.intershop.com/en/customers-details/paredes)
###### Émilie Caplat
Chief Digital Officer
[](https://www.linkedin.com/in/chi-shing-chang/)
###### [](https://sparque.ai/en/personalized-ecommerce)
###### Chi Shing Chang
CEO
[](https://www.linkedin.com/in/leonie-jansen-0b802467/)
###### [](https://www.intershop.com/en/customers-details/isero)
###### Leonie Jansen
Online Marketeer
[](https://www.linkedin.com/in/miekedeketelaere/)
###### 
###### Mieke De Ketelaere
Adjunct Professor at Vlerick Business School | AI Expert | Author
[](https://www.linkedin.com/in/martijn-reissenweber-1b92b319/)
###### [](https://www.huismanequipment.com/en/)
###### Martijn Reissenweber
Global Director Services
[](https://www.linkedin.com/in/markus-klahn/)
###### [](https://www.intershop.com/en/)
###### Markus Klahn
CEO
[](https://www.linkedin.com/in/mariovesper/)
###### [](https://www.intershop.com/en/)
###### Mario Vesper
Director Product Management
[](https://www.linkedin.com/in/tobias-hartmann-69a2aa176/)
###### [](https://www.intershop.com/en/partner/digital-commerce-experts-gmbh)
###### Tobias Hartmann
Technical Director
[](https://www.linkedin.com/in/jakob-linhardt-107650109/)
###### [](https://www.intershop.com/en/)
###### Jakob Linhardt
Practice Manager
[](https://www.linkedin.com/in/sebastianwetzel/)
###### [](https://www.intershop.com/en/partner/smart-commerce-se)
###### Sebastian Wetzel
Sales Director
[](https://www.linkedin.com/in/tobias-giese/)
###### [](https://www.intershop.com/en/)
###### Tobias Giese
Executive VP Customer Success
###### [](https://www.rijkzwaan.com/)
###### Gertjan Kleinhout
Group Manager Client Support & Digital Commerce
###### [](https://www.intershop.com/en/partner/digital-commerce-experts-gmbh)
###### Philippe Audibert
CTO
###### [](https://www.intershop.com/en/solution/signifikant-aftermarket-business-platform)
###### Ruud De Bruijckere
VP, Product Development
###### [](https://www.intershop.com/en/customers-details/wuerth_en)
###### Gerco van Leeuwen
e-business specialist
###### [](https://www.intershop.com/en/customers-details/mister-spex)
###### Dirk Preising
Head of Technology
###### [](https://www.intershop.com/en/customers-details/mister-spex)
###### Pieter Schalk
Head of Sales Innovation Continental Europe
###### [](https://www.intershop.com/en/partner/de-nieuwe-zaak-ecommerce-b-v)
###### Marlies Wilms Floet
Lead Conversion Rate Optimization, UX research and Customer Insights
###### [](https://www.intershop.com/en/solution/pros-smart-price-optimization-and-management)
###### Mark Parkhurst
Senior Executive Account Manager
###### 
###### Marc Fischer
CEO
###### [](https://www.intershop.com/en/partner/fenego-nv)
###### Roel van Alebeek
Intershop E-commerce Architect
###### [](https://www.intershop.com/en/partner/valtech-evident)
###### Herbert Pesch
Commercial Director
## Agenda
OverviewOverview
[Download agenda](https://info.intershop.com/hubfs/Events/Inpulse_2022/Inpulse22_Agenda_Final.pdf?hsLang=en)
9:30
## Registration
10:00 - 10:10
## Welcome @Intershop Inpulse
**Isabell Zeitz, Director Corporate Marketing, Intershop**
**Tobias Giese, Executive VP Customer Success, Intershop**
10:10
## Online Business Boosters
A board room update and a deep dive into Intershop’s vision on future-proof commerce to boost your business goals.
**Markus Klahn, CEO, Intershop**
10:40
## Inpulse Innovation Marketplace
Meet the innovators at the Intershop marketplace and learn how their applications and services can help to boost your business.
**Tobias Giese, Executive VP Customer Success, Intershop**
11:00
## Artificial Intelligence (AI): The Good, the Bad and the Ugly
Understanding the hindsight, insight and foresight of AI technologies as no one else, Mieke will demystify the hype around AI and focus in a pragmatic way on the real value it can bring to your customers and business.
**Mieke De Ketelaere, Adjunct Professor at Vlerick Business School | AI Expert | Author**
12:00
## Lunch & Networking
13:30
## Break-out sessions
Now it’s your turn: 3 tracks, 4 presentations each. Mix & match customer use cases
and Intershop innovation sessions to boost your knowledge!
Highlight speaker companies: **TÜV SÜD, Huisman, Groupe Paredes, Isero, Rijk Zwaan** & many more.
## Let’s Debunk the Myths of “Easy Internationalization"; About Countries, Processes, Content & People
Digitalizing international sales and sales processes offers great growth potential. However, building an international e-commerce platform is a long and rocky road. Learn how TÜV SÜD tackled challenges like ongoing operations in their journey.
**Speaker: Wibke Reidenbach-Meiler, Business Process Owner International, TÜV SÜD Akademie GmbH **
**Host: Tobias Hartmann, Technical Director, digital commerce experts GmbH**
## How to Use Your Own Data and Algorithms to Level Up Your Online Recommendations
As part of their omnichannel strategy, Isero strives to give their online customer the same experience as when they are buying products in one of their 68 branches. They found a solution by blending traditional product knowledge with data and algorithms! Learn how Isero is making a digital version of their best salesman!
**Speaker: Leonie Jansen, Online Marketeer, Isero**
**Host: Marco Flapper, Director Consultancy, Wunderman Thompson Commerce**
## The Role Digitalisation Plays in Transforming to a Servitisation-Based Business Model
To remain the worldwide market leader Huisman is today, adapting to rapidly changing market needs is a prerequisite. Huisman Services wants to be able to transform to a servitisation-based business model. A journey bringing both challenges as well as previously unknown opportunities. It requires a long-term vision, a transformation in company culture without losing its strengths, and most importantly: co-creation with your customers every step of the way.
**Speaker: Martijn Reissenweber, Global Director Services, Huisman Equipment
Host: Roel van Alebeek, Intershop E-commerce Architect, Fenego**
## Paredes, Masters of Customer Satisfaction Through Successful Transition to Online Sales
Paredes wanted to increase customer satisfaction and loyalty. However, they soon succeeded even more: their online sales went through the roof by a dynamic conversion to its online channel, and they radically increased internal efficiencies at the same time!
**Speaker: Émilie Caplat, Chief Digital Officer, Groupe Paredes S.A.**
**Host: Philippe Audibert, CTO, DataSolution**
## How to Roll Out Ecommerce Globally in a Complex B2B Environment
Discover how Rijk Zwaan created a successful international rollout of the newest digital commerce platform across multiple continents, making the life of their customers easy. Smart digital commerce by Valtech and Intershop in a complex B2B agriculture environment.
**Speaker: Gertjan Kleinhout, Group Manager Client Support & Digital Commerce, Rijk Zwaan**
**Host: Herbert Pesch, Commercial Director, Valtech (previously Evident)**
## Making a Multi-Channel Dinosaur (omnichannel) Successful and Future-Proof…
Even in times of progressive digitalization, direct customer contact remains the DNA of the company. So, how does WÜRTH digitalize their commerce processes and become so successful? Do you want to know their secret? They give their customers time! How? Just watch and learn!
**Speaker: Gerco van Leeuwen, e-business specialist , Würth Group**
**Host: Gerrit Enthoven, Sales Director EMEA, Intershop**
## Omnichannel? Multi-Channel? Cross-Channel? How to Support the Right Channel?
Mister Spex is a pioneer in linking online and offline and as a result, became the largest omnichannel retailer in the optician industry. How did they solve the challenge of connecting and integrating all touchpoints to create the perfect customer journey in an international context? What features did they develop and what is their impact?
**Speaker: Dirk Preising, Head of Technology, Mister Spex**
## The Ultimate Online Customer Experience!
Nothing is more annoying than your customer experiencing a lack of personal, relevant information or attention. Not grasping their problem or understanding their need is a clear no-go. But how do you create an excellent customer experience? By making a difference in the moments of truth. This increases customer loyalty and satisfaction and leads to better word of mouth, positive reviews and recommendations. And you want that! Examples of customer cases of Wildkamp and Kruitbosch serve as practical examples. You will learn everything you need about what you can do to create an excellent customer experience.
**Speaker: Marlies Wilms Floet, Lead Conversion Rate Optimization, UX Research and Customer Insights, De Nieuwe Zaak**
**Host: Gerrit Enthoven, Sales Director EMEA, Intershop**
## Boost Your Conversion Rate with Intershop’s AI-Powered Search and Recommendation Engine
Stop the guessing game and create data-driven personalized user experiences with AI-powered algorithms. Wowing your customers and boosting your business has never been easier!
**Speaker: Chi Shing Chang, CEO, SPARQUE.AI**
## What’s New at Intershop to Compose Your Future-Proof Digital Commerce Experience?
Learn about the latest developments and plans for our Customer Engagement Center, Progressive Web App, Intershop Admin Portal, AI/BI Data Hub, Integration Hub, and more.
**Speaker: Nils Breitmann, Principal Enterprise Architect, Intershop & Mario Vesper, Director Product Management, Intershop**
## The Digital Market Needs Analysis - Of What Customers Really Want...
What if digitization, big data and AI come together to enable digital market research at the push of a button? Join this session to find the answer to the question: "How will the needs of my target group develop over the next 12 to 24 months?"
**Speaker: Marc Fischer, CEO, NAWIDA GmbH**
## Upgrade to Intershop N, in 3 Easy Steps
Everything you want to know about why you should upgrade to Intershop N and how it is done. Get insights on experiences and learnings based on the first customer cases.
**Speaker: Jakob Linhardt, Practice Manager, Intershop**
16:00
Boom! Boom! Boom!
16:45
## Wrap-up & Closing
18:30
## Boat Tour - Explore Amsterdam
20:00
## Dinner and Social Night at the Harbour Club
[Download agenda](https://info.intershop.com/hubfs/Events/Inpulse_2022/Inpulse22_Agenda_Final.pdf?hsLang=en)
### Where we meet: Beurs van Berlage
Amsterdam was built on trade. Dutch sailors ruled the seas and built a city famous for its canals and its art. In the center of this stands the Beurs van Berlage, a beautiful historical hub of art, culture, trade and society- right next to the Amsterdam Stock Exchange. The red brick walls were the center of trade for about 100 years – and are now the setting for our global live e-commerce event!
[Beurs van Berlage](https://beursvanberlage.com/visit/)
Damrak 243 1012 ZJ
Amsterdam, Netherlands
### In the evening: Sunset on the canals, drinks and dinner
We invite you to an exclusive networking opportunity that will take you on a boat tour through the beautiful canals of Amsterdam, enjoying great company, some drinks, and great music. Boat Tour will start at Gracht at[ restaurant "d'Vijff Vlieghen"](https://goo.gl/maps/PtBH2GRChdd2FhW36).
Together, we will navigate to a unique location at the Amsterdam water, the Harbour Club, to enjoy dinner.
Afterwards, we provide a shuttle back to the city center.
[Harbour Club – Amsterdam Oost](https://theharbourclub.com/amsterdam-oost/)
Cruquiusweg 67
1019 AT Amsterdam
### Book your accommodation
We want to make sure the Intershop Inpulse will be a wonderful, inspiring and overall amazing experience. For that, we partner with Beurs van Berlage to reserve accommodations that ensure short commutes and relaxing nights.
**Inpulse** PLATINUM PARTNER
[](https://www.intershop.com/en/partner/wunderman-thompson-commerce)
**Inpulse** GOLD PARTNERS
| [](https://www.intershop.com/en/solution/contentful) | [](https://www.intershop.com/en/partner/de-nieuwe-zaak-ecommerce-b-v) | [](https://www.intershop.com/en/partner/diconium-gmbh) |
| --- | --- | --- |
| [](https://www.intershop.com/en/solution/nshift-delivery-management) | [](https://www.intershop.com/en/solution/pros-smart-price-optimization-and-management) | [](https://www.intershop.com/en/solution/signifikant-aftermarket-business-platform) |
| [](https://www.intershop.com/en/partner/smart-commerce-se) | [](https://www.intershop.com/en/partner/valtech-evident) | |
**Inpulse** SILVER PARTNERS
| [](https://www.intershop.com/en/partner/datasolution) | [](https://www.intershop.com/en/partner/digital-commerce-experts-gmbh) | [](https://www.intershop.com/en/partner/fenego-nv) | [](https://www.intershop.com/en/partner/signtek-gmbh-co-kg) |
| --- | --- | --- | --- |
**Inpulse** SUPPORTERS
| [](https://www.intershop.com/en/partner/alpenite-s-r-l) | [](https://www.biller.ai/en) | [](https://www.intershop.com/en/partner/coexya) |
| --- | --- | --- |
| [](https://www.intershop.com/en/partner/css-commerce) | [](https://www.intershop.com/en/partner/experts-in-motion-ag) | [](https://www.intershop.com/en/partner/4friendsonly-com-internet-technologies-ag) |
| [](https://www.intershop.com/en/dynamics-365) | [](https://www.intershop.com/en/solution/rooom-productcloud) | [](https://www.intershop.com/en/partner/smc-consulting-s-r-l) |
| [](https://www.intershop.com/en/partner/synaigy-gmbh) | | |
### About Intershop Inpulse
[Intershop Inpulse](https://www.youtube.com/watch?v=kv3mu9r9jHA) is a yearly event for customers of Intershop and organized together with our business and technical partners. For the 4th year, executives, managers, technology visionaries and digital trendsetters meet, get exclusive know-how about the Intershop Commerce Platform, complimentary partner solutions, essential e-commerce trends and best practices.
Customers will share their challenges and lessons learned, specialist will talk about essential Intershop topics and there will be loads of possibilities to meet & interact.
##### Questions or feedback?
Feel free to contact me if you are interested in the event or have questions about the registration process.
[](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/4791871/e36c5e7f-93cc-4283-8a9f-b35c48e3e7c7)
###### Jana Kruemmling
Senior Manager Marketing [Phone](tel:+49-3641-50-1135) [E-Mail](mailto:inpulse@intershop.com)
Are you ready for a boost?
[Request a demo](https://www.intershop.com/en/request-demo)
Platform
- [Commerce Management](https://www.intershop.com/en/intershop-commerce-management)
- [Digital Experiences](https://www.intershop.com/en/e-commerce-platform/digital-experiences)
- [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations)
- [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center)
- [Order Management](https://www.intershop.com/de/intershop-order-management)
- [Copilot for Buyers](https://www.intershop.com/en/e-commerce-platform/copilot-for-buyers)
- [Copilot for Merchants](https://www.intershop.com/en/e-commerce-platform/copilot-for-merchants)
Resources
- [Analyst Reports](https://www.intershop.com/en/insights/analyst-reports)
- [Blog](https://blog.intershop.com/en?hsLang=en)
- [Customer Stories](https://www.intershop.com/en/case-studies)
- [Webinars on demand](https://www.intershop.com/en/webinars)
- [Whitepapers](https://www.intershop.com/en/whitepapers)
- [Glossary](https://www.intershop.com/en/glossary)
- [Subscribe to our newsletter](https://www.intershop.com/en/subscribe-to-our-newsletter)
About
- [Company](https://www.intershop.com/en/company-profile)
- [Career](https://www.intershop.com/en/careers)
- [Press Portal](https://www.intershop.com/en/press-portal)
- [Investors](https://www.intershop.com/en/investors)
- [Events & Webinars](https://www.intershop.com/en/events)
- [Become a partner](https://www.intershop.com/en/become-a-partner)
© 2026 Intershop Communications AG
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- Cookies
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