Let's Boost Business at Intershop Inpulse 2022

9:30

Registration

10:00 - 10:10

Welcome @Intershop Inpulse

Isabell Zeitz, Director Corporate Marketing, Intershop
Tobias Giese, Executive VP Customer Success, Intershop

10:10

Online Business Boosters

A board room update and a deep dive into Intershop’s vision on future-proof commerce to boost your business goals.

Markus Klahn, CEO, Intershop

10:40

Inpulse Innovation Marketplace

Meet the innovators at the Intershop marketplace and learn how their applications and services can help to boost your business.

Tobias Giese, Executive VP Customer Success, Intershop

11:00

Artificial Intelligence: The Good, the Bad and the Ugly

Understanding the hindsight, insight and foresight of AI technologies as no one else, Mieke will demystify the hype around AI and focus in a pragmatic way on the real value it can bring to your customers and business.

Mieke De Ketelaere, Adjunct Professor at Vlerick Business School | AI Expert | Author

12:00

Lunch & Networking

13:30

Break-out sessions

Now it’s your turn: 3 tracks, 4 presentations each. Mix & match customer use cases
and Intershop innovation sessions to boost your knowledge!

Highlight speaker companies: TÜV SÜD, Huisman, Groupe Paredes, Isero, Rijk Zwaan & many more.

Let’s debunk the myths of “easy internationalization"; about countries, processes, content & people. 

Digitalizing international sales and sales processes offers great growth potential. However, building an international e-commerce platform is a long and rocky road. Learn how TÜV SÜD tackled challenges like ongoing operations in their journey. 

Speaker: Wibke Reidenbach-Meiler, Business Process Owner International, TÜV SÜD Akademie GmbH 
Host: Tobias Hartmann, Technical Director, digital commerce experts GmbH

How to use your own data and algorithms to level up your online recommendations?

As part of their omnichannel strategy, Isero strives to give their online costumer the same experience as when they are buying products in one of their 68 branches. They found a solution by blending traditional product knowledge with data and algorithms! Learn how Isero is making a digital version of their best salesman!

Speaker: Leonie Jansen, Online Marketeer, Isero
Host: Marco Flapper, Director Consultancy, Wunderman Thompson Commerce

How to transform to a servitization based business model to maintain market leadership?

Huisman’s competitive position was under pressure. Research showed that the buying behavior of their customers changed. Their customers now expect more efficiency and reliability in service-related offerings and prefer digital (self-) services. Huisman adapted rapidly, changed their business model, introduced customer portals and they stepped-up even more: to improve internal processes and reduce inefficiencies.

Speaker: Martijn Reissenweber, Global Director Services, Huisman Equipment
Host: Nick Janssens, Managing Partner, Fenego

Paredes, masters of customer satisfaction through successful transition to online sales.

Paredes wanted to increase customer satisfaction and loyalty. However, they soon succeeded even more: their online sales went through the roof by a dynamic conversion to its online channel, and they radically increased internal efficiencies at the same time!

Speaker: Émilie Caplat, Chief Digital Officer, Groupe Paredes S.A.
Host: Philippe Audibert, CTO, DataSolution

How to roll out e-commerce globally in a complex B2B environment?

Discover how Rijk Zwaan created a successful international roll-out of the newest digital commerce platform across multiple continents. Making the life of their customers easy. Smart digital commerce by Valtech and Intershop in a complex B2B agriculture environment.

Speaker: Gertjan Kleinhout, Group Manager Client Support & Digital Commerce, Rijk Zwaan
Host: Herbert Pesch, Commercial Director, Valtech (previously Evident)

Boost your conversion rate with Intershop’s AI-powered search and recommendation engine.

Stop the guessing game and create data-driven personalized user experiences with AI-powered algorithms. Wowing your customers and boosting your business has never been easier!

Speaker: Chi Shing Chang, CEO, SPARQUE.AI

What’s new at Intershop to compose your future- proof digital commerce experience?

Learn about the latest developments and plans for Customer Engagement Center, Progressive Web App, Intershop Admin Portal, AI/BI Data Hub, Integration Hub, and more.

Speaker: Nils Breitmann, Principal Enterprise Architect, Intershop & Mario Vesper, Director Product Management, Intershop

The digital market needs analysis - of what customers really want...

What if digitization, big data and AI come together to enable digital market research at the push of a button? Join this session to find the answer to the question: "How will the needs of my target group develop over the next 12 to 24 months?" 

Speaker: Marc Fischer, CEO, NAWIDA GmbH

Upgrade to Intershop N, in 3 easy steps

Everything you want to know about why you should upgrade to Intershop N and how it is done. Get insights on experiences and learnings based on the first customer cases.

Speaker: Jakob Linhardt, Practice Manager, Intershop

16:00

Boom! Boom! Boom!

16:45

Wrap-up & Closing 

18:30

Boat Tour - Explore Amsterdam

20:00

Dinner and Social Night at the Harbour Club