IGO Promo’s Road to 2030 - from e-commerce to an AI-powered growth platform

How a hands-on AI strategy is helping IGO Promo scale smarter — without losing the human touch

Date: October 9th, 2025
Time: 15:00 - 16:00 CET
Location: Online webinar

Webinar-IGO-Promo-Fenego: IGO Promo’s Road to 2030 - from e-commerce to an AI-powered growth platform

Thinking about moving from traditional e-commerce to an AI-powered platform – but unsure where to start?

IGO Promo is on a clear path: by 2030, the company aims to become a tech-driven growth platform that combines smart automation with real human service. The first step? A scalable AI copilot that supports customers directly on the website – even outside business hours.

In this webinar, you'll hear how the team made it happen in just a few weeks. What they built. What they learned. And how it fits into their bigger vision.

You’ll learn how to:

  • Align teams around a shared long-term transformation goal
  • Avoid common AI pitfalls and stay focused on value
  • Build an AI copilot with FlowWise, without touching your ERP
  • Design fallback logic that routes seamlessly to live agents
  • Launch fast – and learn fast, even with imperfect data and content
If you want to be ready for what’s next and scale smart – not just scale up – this session shows what one well-executed use case can unlock.

Register now!

Speakers

Michael-Brust_IGO-promo
IGO Promo
Michael Brust
Director Marketing & e-Commerce Europe
Jens-van-Hal-Fenego
Fenego
Jens van Hal
Functional Architect
Gerrit_Enthoven_M
Intershop
Gerrit Enthoven
VP Sales

IGO Promo

IGO Promo B.V.  te Helmond is a pan-European company specializing in the business of promotional gifts and printed promotional items. The company, which originates from the Netherlands, has been the market leader in this field for 70 years. In addition to the classic catalog trade, IGO Promo now wanted to break new ground in the digital sector to strengthen its business relationships and tap into new customer segments.