Expert Insights: How to Get Your Organization and Data Ready for E-Commerce in 2022  

Is your organization ready for aftermarket e-commerce from an organizational, architectural and information perspective? We will answer 4 key questions backed up by industry examples.

In collaboration with:

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Success in the aftermarket comes with harmonized data 

Today’s business buyers need to have access to correct, complete high-quality information of the products and matching spare parts through easy-to-access channels like e-catalogs, digital customer portals, and e-commerce sites. Which technical prerequesites are needed to prepare an organization for this?

You’ll learn how to aggregate content from content silos with various information types, and how to ensure that content is created once and used in multiple contexts. Consumers of product content are most effective when the content is highly personalized: this means adapted to their role, preferences, expertise level, device they use, position, the workflow they want to undertake as well as to the individual instance of the product they are interacting with. 

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“When purchasing a spare part for service or repair, customers need to be provided with exact aftermarket information. A tight integration of PIM, e-commerce, CRM and other systems is key to succeed in that.”

Ruud De Bruijckere, VP Product Development at Signifikant

Meet the host of your webinar

E-commerce Sales Consultant Jerome Ciszewski will guide you trough the tools and data prerequisites to leverage your After Market Commerce Business. Based on 10 years of experience in E-commerce, and 20 years in software projects. Jerome has a great understanding of the E-commerce strategy and architecture alignment needed to turn this opportunity into a success for your company.

Contact Jerome directly

Jerome-Ciszewski
Intershop
Jerome Ciszewski
Sales Solution Consultant LinkedIn

Our Aftermarket Specialist

Ruud De Bruijckere from Signifikant has more than 25 years of experience within real-time expert systems, predictive maintenance, and aftermarket information management systems. Ruud is responsible for Signifikant’s research projects around circular economy and sustainable development.
Ruud_DeBruijckere
Signifikant
Ruud De Bruijckere
VP Product Development

This Event is Part of a Series

This webinar is part of a series of European webinars, events and communications about Aftermarket challenges for both a business and technical audience. The series will help sales, marketing, aftermarket, spare-parts, services and IT-executives of manufacturers in better understanding the Aftermarket business threats, opportunities and (technical) challenges. These insightful and practical sessions have been set up for ambitious manufacturers who want to become more successful in selling spare parts and accessories online, improve customer satisfaction, and increase revenue and profits.

1. Webinar:  ‘Leveraging the Aftermarket to Improve Customer Retention’

2. Webinar: February 1, 2022 – ‘Expert insights: How to get your organization and data ready for e-commerce in 2022’

3. On-Site Seminar: March 30, 2022 (Malmö, Sweden) – 'Unearth the Aftermarket Commerce Goldmine - Practical learnings from market leaders’

4. Whitepaper: ‘The Challenges and Potentials of Aftermarket E-Commerce’

 

Learn More