Expert Insights: How to Get Your Organization and Data Ready for E-Commerce 

Is your organization ready for aftermarket e-commerce from an organizational, architectural and information perspective? We will answer 4 key questions backed up by industry examples.

In collaboration with:

logo_signifikant

 

Expert Insights: How to Get Your Organization and Data Ready for E-Commerce

Success in the aftermarket comes with harmonized data

Today’s business buyers need to have access to correct, complete high-quality information of the products and matching spare parts through easy-to-access channels like e-catalogs, digital customer portals, and e-commerce sites. Which technical prerequisites are needed to prepare an organization for this?

You’ll learn how to aggregate content from content silos with various information types, and how to ensure that content is created once and used in multiple contexts. Consumers of product content are most effective when the content is highly personalized: this means adapted to their role, preferences, expertise level, device they use, position, the workflow they want to undertake as well as to the individual instance of the product they are interacting with. 

Just fill out to start watching:

“When purchasing a spare part for service or repair, customers need to be provided with exact aftermarket information. A tight integration of PIM, e-commerce, CRM and other systems is key to succeed in that.

Ruud De Bruijckere, VP Product Development at Signifikant

Our Aftermarket Specialist

Ruud De Bruijckere from Signifikant has more than 25 years of experience within real-time expert systems, predictive maintenance, and aftermarket information management systems. Ruud is responsible for Signifikant’s research projects around circular economy and sustainable development.
Ruud_DeBruijckere
Signifikant
Ruud De Bruijckere
VP Product Development