Success in the aftermarket comes with harmonized data
Today’s business buyers need to have access to correct, complete high-quality information of the products and matching spare parts through easy-to-access channels like e-catalogs, digital customer portals, and e-commerce sites. Which technical prerequisites are needed to prepare an organization for this?
You’ll learn how to aggregate content from content silos with various information types, and how to ensure that content is created once and used in multiple contexts. Consumers of product content are most effective when the content is highly personalized: this means adapted to their role, preferences, expertise level, device they use, position, the workflow they want to undertake as well as to the individual instance of the product they are interacting with.
