B2B Frontrunners:
Unlock your potential in
B2B e-commerce

Elevate your B2B strategy with the latest insights on digital transformation, customer loyalty, and conversion optimization from the ShoppingTomorrow expert group, hosted by Intershop and De Nieuwe Zaak. This whitepaper explores the strategies and technologies reshaping B2B e-commerce, helping you build a resilient, customer-centric business.

Your key takeaways:

• Why is digitalization and a modern tech stack essential to meet changing B2B expectations?
• How can SaaS and generative AI drive efficiency and personalization?
• What are practical tips for optimizing conversion rates and building customer loyalty?
• Which key trends will shape future success in B2B marketing?