B2C Sets The Standard For B2B: An Update to the Forrester B2B Playbook
If you want your customers to shop online from you, consider how they shop online for themselves. While there are key differences in the two purchasing experiences, there are even more similarities. For B2B companies developing a strategy for online commerce, look to B2C best practices to inform your vision for online commerce.
This updated report from Forrester provides a roadmap for developing and executing a B2B eCommerce strategy. Read the report to learn:
- How eCommerce is changing the way B2B companies go to market
- What your commerce strategy needs to include to deliver a B2C-like experience
- Which key features every B2B site should have to retain and grow their customer base
Read the report and then talk to Intershop about delivering the buying experience your customers demand.