How to improve product discovery with an e-commerce search strategy

Customer acquisition is harder than ever. So, e-commerce websites have become a crucial channel for manufacturers and wholesalers. Can your customers easily find what they're looking for online? In this webinar, we'll show you how to improve your product discovery and identify the pitfalls of B2B site search!

In collaboration with:Png-NEW-CSS-LOGO-2021

Good product discovery drives conversion, revenue, and customer stickiness.

Webinar on demand

Learn from our experts how your site can be a true revenue-driver that guarantees conversions, creates positive user experiences and fosters customer stickiness...all through enhanced site search.

As an OEM, Wholesaler and/ or Distributor, you're likely to sell from huge catalogs of complex, configurable products with a lot of technical specifications, attributes, and variants. And manuals, drawings, original or third-party spare parts and assembly diagrams. These are all important details customers look for online!

While some customers may search for FAQs, others will type in a SKU. Then there are those looking for a keyword. Your website search must be able to process these requests and display the correct results (products). Otherwise, buyers will shop your competition who may have a better customer experience and are therefore easier to do business with.

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What you will learn:

  • Pitfalls of B2B site search
  • Why product discovery and good site search is a low-hanging fruit in B2B e-commerce.
  • How to make the most of the product data you have today.
  • Best practices on delivering an outstanding e-commerce experience through advanced site search.

Our incredible hosts!

Octavio is Intershop North America's Vice President of Delivery. He'll show you what to consider when optimizing e-commerce site search and guide you through pitfalls from previous projects. Octavio has a 20+ year track record of successfully leading the deployment of business-enabling technologies and serves as a trusted-advisor to client leadership. He is responsible for defining a path to success for Intershop’s customers looking to establish or modernize their B2B e-commerce business operations.

Contact Octavio

Octavio Perales
VP of Delivery LinkedIn

Our search expert:

Robert Neumann has sharpened his business acumen that comes with having grown several businesses as an engineer, financier, entrepreneur, and Board Member. With over 25 years of experience in manufacturing, corporate strategy, marketing, sales and channel development, IT and software expertise, he has been at the forefront of digital transformation in the B2B sector. Rob's expertise is primarily focused on digital solutions to impact productivity, growth, and efficiencies.

Contact Robert

CSS Commerce
Robert Neumann
Chief Digital Officer LinkedIn