EBG Digital Performance
Date: Location: Maison de la Mutualité | Paris | France
Raise your skills and gain performance on your digital expertise! Do you perform well in your data, acquisition, digital transformation, relationship management and customer experience, mobile, recruitment or e-commerce strategies? EBG Digital Performances offers you a pragmatic experience: alternating workshops, discoveries of technologies and disruptive services and experiments (concrete case analysis and simulation).
Intershop Workshop: E-COMMERCE PRIORITIES: OMNICANAL OR ARTIFICIAL INTELLIGENCE?
What are the levers for retailers to improve their digital performance? Omnichannel was thus far the central axis of improvement by offering the customer a coherent and continuous journey. That said, the creation of a 360° vision of the customer is a necessary condition to understand its behaviour and internal malfunctions better, but not enough. Besides, the emergence of AI applications makes it possible to personalise the customer journey by offering, for example, simplified search tools through voice, image recognition, chatbots, product recommendations, etc.