CPQ functionality for manufacturers
Most of us take the notion of buying off-shelf products and services from a website as granted. In manufacturing, “online shopping” often is limited to after-sales services, typically selling spare parts or consumables.
However, when it comes to configure, price, quote and sell highly customizable manufacturing products companies state that e-commerce is outside the possible. Well, they are wrong.
You need visual configuration!
Today, almost two thirds of all purchasing decisions are made on digital channels - without contact to sales. Companies with endless lists of possible options, ambiguous drawings or dimensions cannot impress digitally demanding customers on these channels. Customers want to convince themselves at first hand that the selected product “fits”. The future of industrial sales is visual, and the key to unlocking its potential is through manufacturing e-commerce.
