How to sell highly customizable products online

CPQ functionality for manufacturers

Most of us take the notion of buying off-shelf products and services from a website as granted. In manufacturing, “online shopping” often is limited to after-sales services, typically selling spare parts or consumables.

However, when it comes to configure, price, quote and sell highly customizable manufacturing products companies state that e-commerce is outside the possible. Well, they are wrong.

You need visual configuration!

Today, almost two thirds of all purchasing decisions are made on digital channels - without contact to sales. Companies with endless lists of possible options, ambiguous drawings or dimensions cannot impress digitally demanding customers on these channels. Customers want to convince themselves at first hand that the selected product “fits”. The future of industrial sales is therefore visual.

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What you will learn

How to attract new potential customers across all channels.
How to enable customers to visualize, configure and customize products quickly, on their own.
How to automatically generate personalized technical and commercial documentation.
How to create an engaging buying experience with visual configuration.
How to monitor the interest of a customer even before the actual quote request.
How to facilitate the exchange of documents, such as proposals, and authorization workflows,
How to seamlessly transition the purchase of a complex product into a lucrative and long-lasting after-sales relation.

Meet the host of your webinar

E-commerce specialist Mauro Boffardi will show you how to sell complex products online, in a customer-friendly, fast, and efficient way. Learn how to empower anyone to become a product expert and how to benefit from self-services, provided on digital sales channels!

Intershop

Mauro Boffardi

Customer Success Manager LinkedIn

Supporting speaker

With a broad background in research, IT and innovation, Per creates value for manufacturing industries in their digital transformation journey with the help of Industry 4.0 technologies.