What is the ROI in B2B e-commerce?

Do you need to convince your board that investing in e-commerce is mission-critical for future growth? In our webinar we will share valuable insights that will help you build a business case to unlock the full potential of your B2B business.

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E-Commerce ROI explored

Digitalization and the growing autonomy of buyers motivate B2B companies to invest in digital commerce portals. A digital strategy needs a strong underlying KPI: the return on investment.

The webinar will dive into the 5 areas that define the Return on Investment (ROI): increased wallet share, new customer acquisition and market development, organizational efficiency, gross margin impact, and improved customer experience and customer retention.

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Breaking down the ROI of B2B commerce

Investing in a future-proof B2B commerce platform is a must to stay in business. E-commerce – if done right – will make your customers fall in love with your organization. If you offer exactly what they need at the right time, there's a good chance customers will order more. So – give them the best customer experience possible for a fast ROI! And think about cutting costs. Automating repetitive tasks such as self-service options for your customers will free up human capital that can be invested in other ways to improve customer experience. Get ready for lots of valuable insights and a clear vision for your next big investment!

What you will learn:

  • How to increase wallet share from existing customers?
  • What is the value of e-commerce in new markets?
  • How does e-commerce contribute to organizational efficiency?
  • What impact does e-commerce have on gross margin?
  • How does e-commerce improve customer experience?

Meet the host of your webinar

The world runs on B2B. Roelof has supported and guided many B2B companies on their digitalization journey, always keeping in mind their customers’ needs and the goals of the organization. He will take your digital commerce knowledge to a higher level. 

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Roelof Swiers
E-commerce expert