E-Commerce ROI explored
Digitalization and the growing autonomy of buyers motivate B2B companies to invest in digital commerce portals. A digital strategy needs a strong underlying KPI: the return on investment.
Date: April 21st, 2021
Time: 9:00am (CST) | 4:00pm (CEST)
The webinar will dive into the 5 areas that define the Return on Investment (ROI): increased wallet share, new customer acquisition and market development, organizational efficiency, gross margin impact, and improved customer experience and customer retention.