AI-based services and recommendations in B2B commerce
A digital customer portal can use data collected from local IT such as CRM, PIM, OMS, CAD, ERP, but also from marketplaces, fulfillment centers, payment providers and service partners. But there are other sources as well: smart machines and IoT components. Modern tools based on machine learning can leverage that and create new business models and services such as predictive maintenance or automatic reordering of consumables or spare parts – to boost revenue, increase customer loyalty and keep the uptime of installations high!
What you will learn:
- Success factors in digital after-sales
- How to get from a simple webshop to a digital customer portal
- How connecting a CRM will boost personalization
- How to leverage AI for new digital services