Use, Ask, Engage!
Many B2B organizations already have a simple online shop or some kind of online order portal. Yet, those B2B companies mainly focus on the buyer phases Discover, Explore and Buy. B2B, however, is all about long-term relationships and recurring purchases. When you support the onboarding of a purchased product, present the right (self-) services and engage with proactive, relevant up- and cross-sell offers, you will add value for your customer – which will boost your online sales almost automatically.
What will you learn?
- What motivates your customers to return.
- How your departments can support each other.
- How a customer portal is more than just a shopping basket.
- How gathered data can improve the development of new business models.