---
title: International E-Commerce in Manufacturing
description: Are you ready to succeed in international e-commerce in manufacturing? Digital commerce now and in the future – start watching now!
image: https://info.intershop.com/hubfs/Landingpages2021/1_featured-image/FeaturedImage_Copperberg-Webinar.jpg
---
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# International E-Commerce in Manufacturing
Learn all you need to know to succeed in international e-commerce. We share best practices from industry leaders.
In partnership with:
|  | [](https://www.intershop.com/en/partner/evident) | [](https://www.intershop.com/en/global-e-commerce) |
| --- | --- | --- |
## How to get started and scale quickly
Manufacturers can start their international e-commerce journey by selling packaged goods in one country, but this journey is going to become more complex over the years.
Soon questions need answers:
- How do you integrate local logistics or distributors?
- What needs to be done local, what can be managed centrally?
- What about the ROI of this initiative and which (new) business models can be integrated?
Learn from **Atlas Copco**, **Zeiss Meditec**, Evident and Intershop how manufacturers can leverage digital commerce now and in the future.
### 3 digital strategies to succeed in international e-commerce
Manufacturers that run unique e-commerce solutions in different countries need to invest a lot of effort, money, time, and expertise. But there are more ways than that to set up a digital commerce strategy:
1. The global centralized strategy: Companies emphasize global efficiency but don’t tailor each country’s channel to the local needs.
2. The multi-domestic strategy: Companies take care to cater the local requirements but sacrifice global efficiency.
3. The transnational strategy: Companies maintain a balance between global efficiency and the need to adjust to local preferences within different countries.
If you aim for efficiency AND local effectiveness, develop a transnational strategy! Standardized processes and country-specific customer experiences are usually the best way to go.
### Just fill out to start watching:
#### Take-aways from Atlas Copco and Zeiss regarding international e-commerce
- Make buying from you as easy as possible
- Manage globally, act locally
- Be prepared to scale in volume and requirements
- Open your sales channel for complex products
- Create one single point of information (a customer portal)
### The speakers
Decision-makers of leading manufacturers - Marco Kranz (Zeiss Medical Technology) and Thomas Areskoug (Atlas Copco Industrial Technique) - came together to reflect strategies, success and discuss future plans to boost customer experience in multiple regions. Herbert Pesch, Evident and Gerrit Enthoven, Intershop present the results of our latest survey report and discuss the findings with globally selling manufacturers.
Zeiss Medical Technology
###### Marco Kranz
Digital Product Owner E-Commerce Tools [LinkedIn](https://www.linkedin.com/in/marco-kranz-e-commerce/)
ATLAS COPCO INDUSTRIAL TECHNIQUE
###### Thomas Areskoug
VP Digital Platforms [LinkedIn](https://www.linkedin.com/in/thomas-areskoug-b79a975/)
Evident
###### Herbert Pesch
Founder / CCO [LinkedIn](https://nl.linkedin.com/in/herbertpesch)
Intershop
###### Gerrit Enthoven
Director EMEA-West [LinkedIn](https://www.linkedin.com/in/gerritenthoven/)
##### How to maintain digital commerce efficiency in international e-commerce
Businesses should always plan for growth. In short, you should think about scalability very early on when building a strategy and roadmap for B2B e-commerce. A business or technical process that is only marginally inefficient in a few online shops will become unmanageable when they multiply across the globe. The key is to eliminate inefficiencies and barriers to scale as early as possible.
The following are the minimum features needed to scale internationally with an e-commerce solution. It is also preferable that these are available out-of-the-box.
- The ability to support various currencies, languages, taxes and provide local shipping options
- The ability to connect with a variety of different back-end systems
- The ability to manage product catalogs centrally and locally (huge plus if the catalog can be shared to local distributors)
- The ability to store and display regional product attributes
- The ability to assign roles with different permissions for users in the same organization
- The ability to provide user-specific content and promotions
##### International e-commerce needs to adapt to local market dynamics
Survey each market to understand the local culture, market conditions, relevant business models, your market position, customer base, business partners, supply chain, competition, and more. Demand for your products and services may differ in each market.
This is partly due to the level of awareness of your brand, and partly to the size and maturity of your partner network and country sales organization. So, before you launch in a new country, create a localized marketing plan and determine which strategies will work best to support future growth.
#### Recommended resources
###### [ International e-commerce: Strategies for success in B2B Insights from manufacturers 2021 Watch webinar now!](https://info.intershop.com/commerce-talks-global-e-commerce-b2b?hsLang=en)
###### [ How to develop the right digital strategy for business growth? Digital B2B sales done right Watch webinar now!](https://info.intershop.com/commerce-talks-develop-the-right-digital-strategy-for-business-growth?hsLang=en)
###### [ The state of international e-commerce in manufacturing Our latest survey to benchmark against your peers and succeed in international commerce! Read more!](https://info.intershop.com/international-commerce-in-manufacturing-report?hsLang=en)
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