---
title: Digital B2B commerce is what you need to outperform your competitors
description: The customer experience on digital channels can differentiate B2B companies from their competition. Watch here how to help your customers more efficiently.
image: https://info.intershop.com/hubfs/Landingpages2021/1_featured-image/featured_A1_EN.png
---

[![intershop communications ag logo](https://info.intershop.com/hubfs/Landingpages2021/images/logo_intershop_klein.svg)](https://www.intershop.com/en/)

- [Why Intershop?](https://www.intershop.com/en/why-intershop)
- [Platform](https://www.intershop.com/en/e-commerce-platform) 
    - ![The Commerce Platform](https://info.intershop.com/hubfs/4791871/Landingpages/images/teaser_platform.webp)
      
      The Commerce Platform
      
      Start your perfect B2B buyer journey   
      fast - all features are ready to use.
      
      [Tell me more!](https://www.intershop.com/en/e-commerce-platform)

      Platforminformation 
          - [Commerce Management](https://www.intershop.com/en/intershop-commerce-management)
          - [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations)
          - [Integration Hub](https://www.intershop.com/en/integration-hub)
          - [Experience Management](https://www.intershop.com/en/intershop-experience-management)
          - [Product Information Management](https://www.intershop.com/en/intershop-product-information-management)
          - [Order Management](https://www.intershop.com/en/intershop-order-management)
          - [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center)
          - [Business Intelligence](https://www.intershop.com/en/business-intelligence)

      Technology 
          - [Headless](https://www.intershop.com/en/headless-commerce)
          - [Progressive Web App](https://www.intershop.com/en/progressive-web-app)

      Services 
          - [Implementation](https://www.intershop.com/en/full-service-commerce)
          - [Training](https://www.intershop.com/en/training)
          - [Customer Success](https://www.intershop.com/en/customer-success)

      [Fall Release 2025](https://www.intershop.com/en/e-commerce-platform/fall-release-2025)
- [Solutions](https://www.intershop.com/en/e-commerce-solutions) 
    - ![E-Commerce Solutions](https://info.intershop.com/hubfs/4791871/Landingpages/images/teaser_solutions.webp)
      
      E-Commerce Solutions
      
      Increase your customer satisfaction   
      with the perfect onlineshop experience.
      
      [Find your solution!](https://www.intershop.com/en/e-commerce-solutions)

      Your business 
          - [B2B](https://www.intershop.com/en/b2b-ecommerce)
          - [B2C](https://www.intershop.com/en/b2c-ecommerce)
          - [B2X](https://www.intershop.com/en/b2x-ecommerce)
          - [Manufacturing](https://www.intershop.com/en/e-commerce-for-manufacturing)
          - [Wholesale](https://www.intershop.com/en/e-commerce-wholesale)
          - [Retail](https://www.intershop.com/en/retail)

      Your Needs 
          - [Global E-Commerce](https://www.intershop.com/en/global-e-commerce)
          - [Digital Customer Portal](https://www.intershop.com/en/digital-customer-portal)
          - [After-Sales](https://www.intershop.com/en/after-sales)
          - [Marketplaces](https://www.intershop.com/en/marketplaces)

      Your IT Landscape 
          - [Dynamics 365](https://www.intershop.com/en/dynamics-365)
          - [Extensions](https://www.intershop.com/en/our-custom-api)
- [Insights](https://www.intershop.com/en/insights) 
    - ![Intershop Resource Center](https://info.intershop.com/hubfs/4791871/Landingpages/images/teaser_resource_center.webp)
      
      Resource Center
      
      The secrets of successful B2B commerce   
      are revealed here.
      
      [Get inspired!](https://www.intershop.com/en/resource-center)

      Resources 
          - [Case Studies](https://www.intershop.com/en/case-studies)
          - [Webinars & Videos](https://www.intershop.com/en/webinars)
          - [Whitepapers](https://www.intershop.com/en/whitepapers)
          - [Platform Information](https://www.intershop.com/en/platform-information)
          - [Blog](https://blog.intershop.com/en?hsLang=en)

      News Center 
          - [Events](https://www.intershop.com/en/events)
          - [Press Portal](https://www.intershop.com/en/press-portal)

      E-Commerce Blog 
          - [Commerce](https://blog.intershop.com/en/tag/commerce?hsLang=en)
          - [Technology](https://blog.intershop.com/en/tag/tech?hsLang=en)
          - [Trends](https://blog.intershop.com/en/tag/trends?hsLang=en)
          - [Insights](https://blog.intershop.com/en/tag/insights?hsLang=en)
- [More](https://www.intershop.com/en/company-profile) 
    - ![We are Intershop. We're built to boost your business.](https://info.intershop.com/hubfs/4791871/Landingpages/images/teaser_our_company.webp)
      
      Company Profile
      
      We are Intershop. We're built to boost  
      your business.
      
      [Read more!](https://www.intershop.com/en/company-profile)

      Intershop Team 
          - [Our Customers](https://www.intershop.com/en/customers)
          - [Our Partners](https://www.intershop.com/en/partners)
          - [Our Team](https://www.intershop.com/en/team)
          - [Your Career](https://www.intershop.com/en/careers)

      About Us 
          - [Our Company](https://www.intershop.com/en/company-profile)
          - [Board of Directors](https://www.intershop.com/en/management-and-supervisory-boards)
          - [Investors](https://www.intershop.com/en/investors)
          - [Offices Worldwide](https://www.intershop.com/en/locations)

      Get in touch 
          - [Contact](https://www.intershop.com/en/contact-overview)
          - [Technical Support](https://support.intershop.com/sws/)
          - [Partner Management](https://www.intershop.com/en/partner-management)

      [Call us +493641500](tel://+493641500) [![subscribe to our newsletter](https://info.intershop.com/hubfs/Landingpages2021/images/ic_newsletter.svg) Subscribe to our newsletter](https://www.intershop.com/en/subscribe-to-our-newsletter) [![Support Center](https://info.intershop.com/hubfs/Landingpages2021/images/ic_support_center.svg) Support Center](https://support.intershop.com/sws/) [Partner Login](https://intershop.kiflo.com/signin)

- [Intershop Commerce Talks](https://www.intershop.com/en/commerce-talks)
- **B2B commerce**

# B2B: How to outperform your competition using Digital

Boost your customer experience by taking your online business to the next level with a future-proof B2B sales platform!

![Empower your business: Deliver happiness to customers through self-service, personalized experiences, and easy buying on digital channels.](https://info.intershop.com/hs-fs/hubfs/Landingpages/2_header-image/header_A1_personalization_1.png?width=1700&height=958&name=header_A1_personalization_1.png)

## Happy customers!

Covid-19 disrupted traditional sales and service processes. The time of business hours to take orders, different phone numbers and “one size fits all” prices is over.

Companies that enable self-services and a personalized buying experience on digital sales channels with a consistent journey at every touchpoint will succeed.

## Make buying easy

The customer experience on digital channels can diﬀerentiate B2B companies from their competition. B2B sellers will be more successful when they make the job of B2B buyers as easy as possible, regardless of the sales channel – traditional or digital. If  B2B companies succeed in truly helping their customers, chances are they will retain them, grow their customer base, and even develop new business.

Outperform your market

- By making it very easy for your customers to find exactly what they need.
- By providing self-service to empower your customers.
- By taking personalization seriously.
- By investing in the future with a platform that picks up changing needs as they occur.

### Just fill out to start watching:

#### Want to learn more? Our reading recommendations:

###### [![featured\_C1\_growth\_potentials](https://info.intershop.com/hs-fs/hubfs/Landingpages2021/1_featured-image/featured_C1_growth_potentials.png?width=500&height=286&name=featured_C1_growth_potentials.png) Should you setup a marketplace to boost your B2B sales? Online marketplaces set standards in terms of customer-centricity and product range. Watch webinar](https://info.intershop.com/commerce-talks-pros-and-cons-of-setting-up-a-marketplace?hsLang=en)

###### [![digital-focus\_EN](https://info.intershop.com/hs-fs/hubfs/Blog/banners/digital-focus_EN.jpg?width=500&height=286&name=digital-focus_EN.jpg) Turning the B2B e-commerce from procurement to self-service portal B2B brands transforming the customer experience for the B2B buyer. Read more](https://blog.intershop.com/en/b2b-self-service-portal?hsLang=en)

###### [![FeaturedImage\_WP\_B2BCommerce\_EN](https://info.intershop.com/hs-fs/hubfs/Landingpages/1_featured-image/FeaturedImage_WP_B2BCommerce_EN.png?width=500&height=286&name=FeaturedImage_WP_B2BCommerce_EN.png) Boost your online sales by putting your B2B customers first Happy customers, better growth: 4 key questions answered Download whitepaper](https://info.intershop.com/boost-your-online-sales-in-b2b?hsLang=en)

Are you ready for a boost?

[Request a demo](https://www.intershop.com/en/request-demo)

Platform

- [Commerce Management](https://www.intershop.com/en/intershop-commerce-management)
- [Digital Experiences](https://www.intershop.com/en/e-commerce-platform/digital-experiences)
- [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations)
- [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center)
- [Order Management](https://www.intershop.com/de/intershop-order-management)
- [Copilot for Buyers](https://www.intershop.com/en/e-commerce-platform/copilot-for-buyers)
- [Copilot for Merchants](https://www.intershop.com/en/e-commerce-platform/copilot-for-merchants)

Resources

- [Analyst Reports](https://www.intershop.com/en/insights/analyst-reports)
- [Blog](https://blog.intershop.com/en?hsLang=en)
- [Customer Stories](https://www.intershop.com/en/case-studies)
- [Webinars on demand](https://www.intershop.com/en/webinars)
- [Whitepapers](https://www.intershop.com/en/whitepapers)
- [Glossary](https://www.intershop.com/en/glossary)
- [Subscribe to our newsletter](https://www.intershop.com/en/subscribe-to-our-newsletter)

About

- [Company](https://www.intershop.com/en/company-profile)
- [Career](https://www.intershop.com/en/careers)
- [Press Portal](https://www.intershop.com/en/press-portal)
- [Investors](https://www.intershop.com/en/investors)
- [Events & Webinars](https://www.intershop.com/en/events)
- [Become a partner](https://www.intershop.com/en/become-a-partner)

<https://www.linkedin.com/company/intershop-communications/>

<https://www.youtube.com/user/intershoptv>

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