Digital B2B sales done right
The B2C industry paved the way for digital sales models in the B2B space as buyers want the same convenient shopping experience they get on their favorite online shops at home.
As a result, B2B businesses that don’t invest in digital channels are falling behind. But with the right vision and a thorough digital strategy, you can offer unique opportunities to meet customers’ constantly rising demands.
Vision and the right partners lead success
Founded in 1947, United Refrigeration, Inc. has a long history in the wholesaling business and invested in digital technologies like CMS and ERP systems even before the internet was widely available. To position the company for the digital future, URI decided to formulate a clear strategy moving forward – away from legacy systems and processes to a new B2C-inspired online business for B2B customers. See what it takes to master such a transition and how PIM and e-commerce can synergize to sell hundreds of thousands of products online.