How are manufacturers implementing their digital transformation?
Digital reduces transaction costs, expedites service delivery, and improves the sales function. Through digitalization, companies can significantly increase sales performance with the help of productivity enhancement tools, advanced data analytics, and new sales channels. This report reveals what manufacturers are focusing on this year: They plan to deploy digital-first solutions like 360° customer view data platforms and digital customer portals to deliver enhanced value and experiences to their customers.
But what is the real state of Europe's manufacturers?
- 38% of manufacturers are still running ad hoc initiatives initiated by different departments.
- 36% of our survey participants are actively trying to connect digital services across departments and optimize the customer experience.
- 12% of organizations already provide an easy and unified customer experience, integrating several digital self-services into their customer portal.
- 40% of organizations have proactively allocated a budget to implement their digital strategy.
“Keep in mind what’s most important for your clients. Don’t step into the pitfall of having too many ambitions in a short period of time. We always advise our clients to initially focus on taking manageable steps in areas where you truly make a difference for your clients. And don’t forget to celebrate your success!”
Mascha Tamarinof, VALTECH (Evident)