Boost B2B e-commerce with customer centricity and design thinking

Push B2B e-commerce forward with holistic design

Enhance your B2B strategy with a collaborative design approach that improves efficiency by understanding customer interactions and leveraging internal knowledge. INDI's unified systems boost communication, reduce silos, and increase efficiency. Learn from Röhm how to differentiate your business and integrate technology for meaningful customer experiences and lasting success.

Driving B2B Success with customer-centric design and digital transformation

In today’s market, aligning business and IT is key to prioritizing customer insights, driving loyalty, and sustainable growth. Discover how Röhm and INDI leverage advanced e-commerce, AI, design thinking, and collaboration to enhance customer interactions, balance innovation with stability, and ensure digital strategies meet customer needs, driving B2B success.

Design thinking for enhanced e-commerce

Leverage AI and design thinking to improve customer interactions, streamline processes, and bring your customer-centric strategy to life.

Key learnings:

• Apply design thinking to create personalized customer experiences.
• Utilize AI and data to enhance customer-centric initiatives and interactions.
• Integrate business goals with technology for seamless customer journeys.
• Collaborate across teams to innovate and accelerate B2B growth.
• Implement design thinking strategies to differentiate your B2B offering.

Join our expert speakers for an insightful exploration

This expert series brings together industry leaders to share pioneering strategies for staying ahead in the fast-evolving world of e-commerce—an invaluable opportunity for growth, inspiration, and networking.

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Röhm

Röhm generates approximately €2.1 billion in annual revenue and employs around 3,500 people globally. The company operates in over 100 countries, delivering high-performance methacrylate products used in various industries, including automotive, electronics, and construction.

INDI.NL

INDI, a Netherlands-based online shop with €75 million in revenue and 50 employees, specializes in technical components and tools. With over 450,000 products, they serve the entire supply chain, making technical parts and knowledge easily accessible. The company focuses on providing fast, reliable solutions that extend the lifespan of machines and processes while supporting new technical innovations.

The Humain Touch

The Humain Touch companies in leveraging AI to become truly customer-centric and data-driven, creating business value by tapping into their internal knowledge and human ingenuity. Their methodology, born from extensive research and hands-on client partnerships, draws invaluable insights from analyzing numerous customer journeys.

Join the e-commerce community for B2B

This session is designed for e-commerce, sales & marketing managers, executives, digital professionals, and anyone eager to propel their B2B e-commerce strategies forward. Not a member of the B2B Frontrunners community yet? Enlarge your B2B network and join our e-commerce community.

Join the community