Harnessing the potential of platforms in B2B e-commerce

Unlock B2B growth via platform strategies and discover what capabilities are necessary to build a successful platform to achieve an exceptional ROI.


Digital platforms revolutionize business interactions

Digital platforms have revolutionized business interactions, enabling companies to engage with customers, partners, and suppliers in new ways. In this session, we delve into the significance of platforms in the B2B e-commerce landscape. Learn how platforms can help you build a network of partners, streamline processes, generate revenue, extend market reach, and mitigate risks.

Platform-based strategies

Harness the potential of platforms by developing your own or partnering with existing ones. Discover how API-driven integrations can connect you with other platforms while platform analytics provide valuable customer insights. Adopt a platform-centric approach to deliver consistent and personalized experiences in sales, marketing, and customer service.

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Use cases from IGO Promo, Musgrave and Toolineo

IGO Promo ensures a top-of-mind presence among customers comparing choices in the competitive premium goods industry. Excelling in data quality and automated control, IGO Promo, with Fenego and Adchieve, has crafted advanced advertising algorithms.

Musgrave, Ireland's leading food retail, wholesale, and foodservice company, recently transformed its business intensively. Get insights on their digital transformation and how they built the successful marketplace they have today. 

Toolineo is an online marketplace for professional craft supplies that has been established for seven years and has high ambitions for further growth. It is a 100% subsidiary of Einkaufsbüro deutscher Eisenhändler GmbH, Europe’s largest purchasing and marketing confederation in the industrial B2B sector.

Key Insights for platform-driven success:

  1. Expand market reach by building or partnering with platforms.
  2. Streamline processes with API-driven data integrations.
  3. Leverage platform analytics for customer insight.
  4. Create personalized experiences with a platform-centric approach.
  5. Overcome challenges via platform capabilities and strategic partnerships.
  6. Prioritize data quality and integrity when coordinating with multiple suppliers.
  7. Continually refine advertising strategies based on measured results.

Meet the expert speakers and participate in the discussion

Join us for our expert speaker series and hear from industry leaders who will share their knowledge on staying ahead of the curve. Don't miss out on this opportunity to enhance your skills, share your expertise, inspire others, and belong in this rapidly evolving world of e-commerce!
IGO Promo
Carlo van Veghel
Category & Data Lead EU
Niall Mullally
Head of Digital Customer Experience
Hendrik Sassmann
Managing Director
Nina van Boxtel
Business Consultant
Jens van Hal
Functional Lead
Thomas Gresens
Thomas Gresens
Principal Sales Solution Consultant
Peter Dietrich
Peter Dietrich
Customer Journey Experts
Arjen Bonsing

IGO Promo

IGO Promo is a leading European manufacturer and distributor of a broad assortment of high-quality printed promotional products and business gifts.


Musgrave is Ireland's leading food retail, wholesale and foodservice company and one of Europe's most successful family-owned businesses with a 146-year heritage in food and brand innovation. 


Toolineo is the marketplace for buyers from the trades, local authorities and industry. They offer a wide range of strong brands, expert advice from specialists and industry-specific services.


Adchieve helps businesses to grow profitably with online marketing. Adchieve develops software and algorithms to make marketing campaigns scalable and to outsmart big tech companies like Google.


Fenego strives to continuously improve your digital processes, whether you are launching new initiatives, optimizing an existing Intershop environment, or replacing an outdated platform.


Our e-commerce platform and cloud-based technology give B2B companies the power to establish and improve customer experience, and increase online revenue.

Customer Journey Experts

Customer Journey Experts help B2B and B2C companies with knowledge, insights, and tools to improve their customer journeys and create value.

Who should attend?

This session, the second out of seven planned interactive virtual sessions organized by the B2B Frontrunners community, caters to the needs of e-commerce, sales- & marketing managers and executives, digital professionals, owners of B2B and high-performance B2C companies, and customer experience managers, data analysts, and web developers.

Not part of the B2B community yet? Become a member here.