Data over emotion in B2B e-commerce
Emotion is very important in B2C e-commerce. But when it comes to B2B, the words ‘complexity’ and ‘data’ are always at the center of discussion while solving business challenges across the B2B buyer journey. At Jarola Group, a Dutch wholesaler, they understand the complex nature of delivering value in the B2B market. They have adopted a data-driven approach with customer-specific catalogs, pricing, and configurations. They also prioritize providing a B2C-like user experience. During the session, we will discuss how Jarola has tackled these challenges.
We will also share and discuss the technical and legal challenges that Soennecken faces in utilizing their data to provide recommendations aimed at boosting the business of their over 800 affiliates, who sell a wide range of over 25,000 articles.
The key to B2B e-commerce success
This is the first of seven interactive virtual sessions for the B2B Frontrunners community on what leaders in B2B are talking about. Today's session is about setting up a well-thought-out customer-focused e-commerce strategy connected with data and technology. The experts of Customer Journey Experts, digital agency De Nieuwe Zaak, Soennecken, and the Jarola Group organize this session. The highly interactive session combines a theoretical model, practical experiences from a use case, relevant technologies, and future potential.