Supersize your B2B
e-commerce with intelligent conversion strategies

Discover how even a minor uptick in conversion rates can translate into significant profit gains. Explore strategies that not only boost conversions but also lead to larger and more frequent transactions, heightened customer satisfaction, and continuous growth.

Date: Tuesday, April 30, 2024
Time: 15:00 – 16 :30 PM CET | 9:00 – 10 :30 AM Eastern Time


Conquering the ultimate challenge: conversion optimization

Intershop's research has underscored that conversion ranks as the top priority for B2B companies. To stay ahead in the competitive realm of B2B e-commerce, it's essential to not only employ innovative ideas but also to embrace new technologies that transform how we interact with customers. Leading this shift is the strategic implementation of intelligent conversion optimization. This approach significantly enhances the online buying journey by offering personalized experiences. During this session, we'll delve into sophisticated strategies designed to engage customers more effectively and substantially increase conversion rates.

What will AI add to improve conversions?

In this session, you'll discover how AI, whether already in use or your next strategic move, bridges the gap from present to future. Through various examples, we'll show that AI's impact extends beyond enhancing conversion rates—it fundamentally changes customer interactions.

Practical strategies for success beyond conversions

Hear from experts of Würth , Rajapack and others about smart online conversion improvement strategies and ideas to increase profit in B2B. Discover simple ways to use AI today and plan future steps, not only to improve sales but also to build strong customer relationships and track success through engagement and growth.

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What to expect:

  • Craft personalized customer paths: Use data to personalize every step of the customer journey.
  • Gain customer clarity: Learn how customer insights drive strategic choices.
  • Go beyond basic interaction: Meet and exceed customer expectations with innovation.
  • Evaluate your success: Understand the best KPIs for tracking customer engagement.
  • Insights from leaders: Hear from pioneers in personalized, data-driven customer experiences.

Join our expert speakers for an insightful exploration

This expert series brings together industry leaders to share pioneering strategies for staying ahead in the fast-evolving world of e-commerce—an invaluable opportunity for growth, inspiration, and networking.

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Michael Muller
Online Marketeer
Jill Schreurs
E-Commerce manager
Intershop APAC
Kanya Panasahatham
Head of Sales & Marketing
Intershop US & Canada
J.D. Strode
Solutions Engineer
The Humain Touch
Arjen Bonsing

Würth Group

The Würth Group, a leader in assembly and fastening materials, employs over 87,000 globally and generated EUR 20.4 billion in sales in 2023. Würth IT, its IT arm, offers extensive solutions globally, serving various trading and service sectors.

Raja Group

RAJA Group, Europe's leading distributor of office supplies and packaging, serves over two million customers across 19 countries with a wide product range. Generating revenues of €1,720 million in 2022, this powerhouse has shown remarkable growth. Founded in 1954, this independent French group is renowned for its quality products, fast service, and strong customer relationships.


Our e-commerce platform and cloud-based technology give B2B companies the power to establish and improve customer experience, and increase online revenue.

The Humain Touch

We guide companies in harnessing AI's potential to truly become customer-centric, data-driven, and create business value by leveraging their internal knowledge and human ingenuity. Our distinctive methodology is the result of extensive research, a deep understanding of AI, hands-on client partnerships, and the invaluable insights gained from analyzing countless customer journeys.

Who should attend?

Designed for e-commerce, sales & marketing managers, executives, digital professionals, and others keen on advancing their B2B e-commerce strategies.

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