Future-proofing B2B
The power and opportunities of new technologies

Embrace the digital evolution to cultivate a culture of innovation and ensure long-term success in B2B e-commerce.


New technologies unlock new growth opportunities in B2B e-commerce

Embracing new technologies and innovation adaptiveness in B2B e-commerce is crucial for staying competitive, streamlining operations, and enhancing customer experiences.

By leveraging these advancements, building a technology-driven culture, and addressing potential challenges, B2B companies can unlock new growth opportunities and redesign the B2B buyer journey. A strategic vision and mentality to embrace innovation are vital in navigating the ever-evolving business landscape.

Don't miss this opportunity to transform your e-commerce business. 

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Practical use cases IoT innovation by the fischer Group

The fischer Group is a leading global conglomerate with a gross turnover of €1.14 billion, renowned for delivering innovative and superior products in the automotive, construction, and home improvement sectors. Rahel Seid will share some insights behind fischer Groups innovative culture and their superior IoT innovation with Connected Products.

Connected Products, situated near fischer's headquarters on their InnovationsCampus, accelerates innovations in construction monitoring, documentation, and robotics. Collaborating with Smart Commerce, fischer develops technologies enhancing customer experience and advancing the construction industry's digital future.

Key insights:

  • Dive into the potential of the Metaverse, AI, IoT, AR and VR to elevate customer interactions.
  • Understand the importance of flexibility in staying ahead of market shifts and trends.
  • Discover the keys to optimizing IT and data structures for seamless tech integration.
  • Learn how to boost efficiency and cut costs with data-driven choices.

Meet the expert speakers and participate in the discussion

Join us for our expert speaker series and hear from industry leaders who will share their knowledge on staying ahead of the curve. Don't miss out on this opportunity to enhance your skills, share your expertise, inspire others, and belong in this rapidly evolving world of e-commerce!
Johannes Ködel
Head of Channel & Alliances
Smart Commerce
Mario Wentzel
Senior Digital Business Consultant
Fischer Group
Rahel Seid
International Product Manager
Mark Brohan
Digital Commerce 360
Mark Brohan
Senior Vice President,
B2B and Market Research
Tobias Giese
Executive VP Customer Lifecycle
Customer Journey Experts
Arjen Bonsing

fischer Group

The fischer Group is a leading global conglomerate with a gross turnover of €1.14 billion, renowned for delivering innovative and superior products in the automotive, construction, and home improvement sectors. Operating with a commitment to sustainability and excellence, fischer has a robust presence in over 120 countries, with 51 subsidiaries across 39 countries, and empowers over 5600 employees worldwide.

Smart Commerce

Smart Commerce offers end-to-end eCommerce solutions, covering planning, development, operation, and optimization.


rooom is a platform for creating interactive digital experiences in 3D, AR and VR, including metaverse solutions such as virtual showrooms, AI avatars, product presentations, smart learning journeys and virtual events.

Digital Commerce 360

Digital Commerce 360 is the global leader in B2B e-commerce and retail research and media with over 20 years of experience in e-commerce reporting.


Our e-commerce platform and cloud-based technology give B2B companies the power to establish and improve customer experience, and increase online revenue.

Customer Journey Experts

Customer Journey Experts help B2B and B2C companies with knowledge, insights, and tools to improve their customer journeys and create value.

Who should attend?

This session, the fifth out of seven planned interactive virtual sessions organized by the B2B Frontrunners community, caters to the needs of e-commerce, sales- & marketing managers and executives, digital professionals, owners of B2B and high-performance B2C companies, and customer experience managers, data analysts, and web developers.

Not part of the B2B community yet? Become a member here.