AI-driven growth in B2B commerce: Success strategies for digital leaders

An exclusive, hands-on event designed for digital leaders and C-level executives to successfully navigate the AI-driven commerce revolution.

Date: Thursday, March 20, 2025
Time:  13:30 - 20:00
Location: Vanderlande Industries (HQ) - Live event - The Netherlands
Language: English
Seats limited to: 30

Register now

B2B Frontrunners LIVE @Vanderlande

Make AI work in B2B Commerce

AI is reshaping B2B commerce – enabling hyper-personalized buying journeys, intelligent product recommendations, and next-level customer experiences. But with innovation come challenges: ensuring sustainability, addressing ethical dilemmas, and scaling digital growth effectively.

Explore Vanderlande’s AI-powered transformation

Discover how Vanderlande Industries is revolutionizing aftermarket commerce with AI and Intershop. Gain insights into how they predict customer needs, optimize operations, and set new industry benchmarks. Plus, get exclusive access to their Innovation Center for a behind-the-scenes tour.

Unlock AI’s potential with Mieke De Ketelaere

Renowned AI expert Mieke De Ketelaere will guide you through the 10 commandments for C-level success in an AI-driven world. Walk away with actionable insights and the strategic mindset needed to future-proof your business with confidence, clarity, and purpose.

This isn’t just another event. Join a hands-on workshop to craft your AI strategy with experts and peers. Walk away with a clear, actionable roadmap.

Save your seat!

AgendaAgenda
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13:30 Welcome

14:00 Introduction by Christophe Joos (Xplore Group) and Markus Dränert (Intershop)

14:15 Vanderlande commerce vision and strategy, by Huub Peeters and Jelmer Slob

14:45 Drivers for success with (Gen) AI – The 10 commandments, by Mieke De Ketelaere

15:45 Break & networking

16:00 Workshop by Tobias Giese (Intershop), Jens van Hal (Fenego) and Mieke De Ketelaere

17:00 Tour: Vanderlande Innovation Center/ R&D facilities

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18:00 Dinner & networking

19:00 Wrap-up and discussions by Tobias Giese (Intershop) and Mieke De Ketelaere

20:00 Finish

Did you know?

  • Up to 75% of AI initiatives fail – not because of technology, but due to misaligned processes, leadership, and governance.
  • AI is not just an IT project – it requires cross-functional collaboration between leadership, digital teams, and operations.

Why you should attend

  • Master AI for B2B: Learn 10 AI commandments for executive success with Mieke De Ketelaere.
  • Vanderlande’s AI success: See how AI powers predictive commerce in spare parts.
  • Make AI work: Avoid AI failures by integrating it across people, processes, and platforms.
  • Strategy workshop: Build your AI roadmap with experts from Intershop & Fenego.
  • Innovation tour: Explore Vanderlande’s R&D hub and AI-driven automation.

Seats are limited to 30! Don’t get left behind – lead the AI transformation!

Secure your place today!

Speakers & AI experts

Tobias_Giese_ISH

Intershop
Tobias Giese

Executive VP Product Marketing

Jens-van-Hal-Fenego

Fenego (Cronos)
Jens van Hal

Business/Functional Lead

Mieke_De_Ketelaere

Vlerick Business School
Mieke De Ketelaere

Adjunct Professor | AI Expert | Author

Huub-Peeters

Vanderlande Industries
Huub Peeters

Director Global Spare Parts

Jelmer-Slob

Vanderlande Industries
Jelmer Slob

Program Manager Digitalisation Global Spare Parts

Christophe-Joos

Xplore Group
Christophe Joos

CCO

Markus_Draenert

Intershop
Markus Dränert

COO

Mieke De Ketelaere

Mieke De Ketelaere, an Adjunct Professor at Vlerick Business School, specializes in robotics and artificial intelligence. With over 30 years of experience at leading companies like IBM, Microsoft, SAP, and SAS, Mieke has developed a deep expertise in data and analytics. She focuses on defining AI business strategies, balancing potential value with risk management, and frequently acts as a behind-the-scenes expert and coach.
She was appointed "Digital Mind" by Belgium's State Secretary of Digitalization in 2020 and was named "IT Person of 2024" in Belgium. Mieke continues to share her insights through public speaking, her book, and as a prominent voice in the global AI conversation.

Vanderlande Industries

Vanderlande Industries is a global leader in logistic process automation for airports, warehousing, and parcel sectors. The company specializes in cutting-edge baggage handling systems, warehouse automation, and parcel sorting solutions. Operating in over 100 countries, Vanderlande employs more than 9,000 people and generates an annual revenue exceeding €2 billion. With its innovative solutions, Vanderlande serves some of the world’s largest airports, e-commerce giants, and parcel service providers. 

Fenego

Fenego, a trusted Intershop implementation partner since 2008, provides high-end B2C and B2B digital commerce solutions across Belgium, the Netherlands, Luxembourg, Germany, France, and the Nordics. Specializing in digital transformation, Fenego offers comprehensive services from strategy to implementation, supported by the extensive Cronos Group network. Focused on excellence, innovation, and customer commitment, Fenego ensures operational stability and helps clients maximize their online sales potential. 

Location

Vanderlande Industries (Headquarter)

Vanderlandelaan 2
5466 RB Veghel
The Netherlands

Navigation address: Rooseveltlaan 1, 5466 AC Veghel

Vanderlande Industries Headquarter