Boost your B2B commerce success with data-driven insights and impact

Data as the driver of B2B growth

In today’s competitive B2B landscape, using data to enhance and measure every stage of the customer journey is essential. Our session explores how frontrunners leverage new KPIs, at both an individual and at company level, to improve personalized interactions and achieve impactful outcomes. Discover new concepts like the individual customer score card and strategies like holistic performance monitoring, real-time reporting, and Customer Value Indicators to drive growth. And learn about Microsoft Fabric, which enable data analytics in an easy and user-friendly way for everybody in your organization.

Transforming insights into results

Learn from practical use cases by LPMW, how to apply data tools and their ideas for for hyper-personalized customer interactions using AI. This session covers engagement metrics, customer sensitivity, and process regulation, using Sankey diagrams and performance models for data-driven decisions.

Key learnings:

• Uncover KPIs that measure both immediate and delayed conversions in the customer journey
• Personalize the interactions in all channels and measure effectiveness on individual customer level
• Learn how to gauge and amplify customer engagement value in real-time
• Discover data-driven models that guide tailored, effective customer interactions
• Implement multi-dimensional reporting for a clear, actionable view of performance

Join our expert speakers for an insightful exploration

This expert series brings together industry leaders to share pioneering strategies for staying ahead in the fast-evolving world of e-commerce—an invaluable opportunity for growth, inspiration, and networking.

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LPMW BV

Laspartners Multiweld BV, a merger of Laspartners and Multiweld, is a top welding specialist for the Netherlands and Belgium. The company offers an extensive product range and technical support, ensuring all major welding equipment brands are well-maintained across nine locations. With over 90 skilled employees, LPMW focuses on customer satisfaction, helping clients with expert advice, welding procedures, and certification support.

Microsoft

Microsoft Corporation, founded in 1975 by Bill Gates and Paul Allen, is a leading multinational technology company headquartered in Redmond, Washington. Its mission is to empower every person and organization on the planet to achieve more. Microsoft and Intershop are strategic partners.

SPARQUE.AI

Sparque.AI empowers businesses with AI-driven insights, turning data into actionable intelligence. Our platform enables smarter decisions, optimizing operations and driving growth. Sparque.AI brings the future of data-driven strategy to your fingertips.

The Humain Touch

The Humain Touch companies in leveraging AI to become truly customer-centric and data-driven, creating business value by tapping into their internal knowledge and human ingenuity. Their methodology, born from extensive research and hands-on client partnerships, draws invaluable insights from analyzing numerous customer journeys.

Join the e-commerce community for B2B

This session is designed for e-commerce, sales & marketing managers, executives, digital professionals, and anyone eager to propel their B2B e-commerce strategies forward. Not a member of the B2B Frontrunners community yet? Enlarge your B2B network and join our e-commerce community.

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