B2B e-commerce trends 2026: The AI rubber meets the operational road

By 2026, AI will decide what buyers see, place orders, and even create new service revenues. But not every initiative pays off: Gartner predicts that 40% of agentic AI projects will be cancelled by 2027.

That’s why the real question isn’t whether to adopt AI, but where it delivers ROI. This trend paper shows you which use cases pay off first, what’s hype, and how to prepare your operations for scalable results.

What’s inside

• How AI is reshaping product discovery beyond SEO
• Where agentic AI will make its first B2B purchases
• Why sellers will get “digital wingmen” that boosts deals
• Why the e-commerce manager will become a growth strategist
• How AI lowers the cost of testing new markets and business models
• How to turn untapped data into new service revenues