Making digital business simpler
B2B buyers look for clear information, easy self-service, and reliable order handling. Atlas Copco designs every digital initiative together with customers and distributors, so improvements bring real value in daily business. With this approach, the company now manages more than 160 digital channels worldwide, all built to make life easier for their customers and distributors.
By cutting down manual steps, improving order accuracy, and acting on customer feedback, Atlas Copco has steadily increased satisfaction. Tools like self-service quotes (“zero-touch orders”) and automated feedback analysis allow the team to focus on solving real customer needs, while working toward their long-term vision of doubling revenue per sales rep.
Practical insights from Atlas Copco’s digital journey
This webinar takes you inside Atlas Copco’s journey to adapt its digital strategy to changing buying habits. Self-service has become the standard. Customers expect things to be quick and personal, and the company has adjusted accordingly, not with big promises, but by fixing what matters most.
